Omnicom Media is the media services division of Omnicom Group Inc., focused on delivering transformational experiences for consumers and clients. The Analytics Strategist will support the Business Analytics & Data Operations function by ensuring data quality, reporting accuracy, and operational excellence, while collaborating with various teams to monitor data health and troubleshoot discrepancies.
Responsibilities
- Perform rigorous QA on campaign data across platforms to ensure accuracy and completeness
- Validate tracking implementation, taxonomy adherence, and naming convention consistency
- Monitor data ingestion pipelines and identify discrepancies or anomalies
- Reconcile data across platforms (ad servers, media platforms, analytics tools, internal systems)
- Troubleshoot and resolve data inconsistencies in collaboration with technical and media teams
- Support the development and maintenance of data validation frameworks and QA checklists
- Document recurring issues and contribute to process improvements that enhance data resilience
- Assist in root cause analysis for reporting discrepancies or tracking errors
- Ensure reporting outputs align with source-of-truth data
- Build, update, and maintain dashboards under the direction of the Analytics Manager
- Execute recurring and ad hoc reporting with a strong emphasis on accuracy and timeliness
- Perform pre- and post-delivery QA on all reports before distribution
- Organize and validate campaign data, build clear visuals, and provide structured analysis to support reporting and insight development
- Support reporting automation efforts to reduce manual errors and improve efficiency
- Support data ingestion, transformation, and workflow monitoring processes
- Ensure campaign tracking parameters are correctly implemented prior to launch
- Monitor campaign data health throughout the campaign lifecycle
- Maintain documentation for data processes, taxonomies, and governance standards
- Escalate systemic data issues to the Analytics Manager with recommended next steps
- Partner with Digital Media teams to confirm accurate campaign setup and tracking
- Work with Account teams to clarify reporting requirements and timelines
- Coordinate with offshore or technical teams to resolve data pipeline issues
- Support performance review meetings by providing validated reporting and data explanations
Skills
- Strong attention to detail and commitment to data accuracy
- Foundational understanding of digital media metrics and campaign tracking
- Experience working with dashboards, preferred experience in Datorama
- Comfort working with large datasets and performing reconciliation across multiple sources
- Understanding of campaign tracking parameters (UTMs, tagging, platform naming conventions)
- Ability to identify anomalies and investigate root causes
- Strong organizational and documentation skills
- Clear written and verbal communication skills
- Ability to manage multiple reporting deadlines in a fast-paced environment
Benefits
- Health insurance
- Vision insurance
- Dental insurance
- 401(k)
- Healthcare Flexible Spending Account
- Dependent Care Flexible Spending Account
- Vacation days
- Sick days
- Personal days
- Paid parental leave
- Paid medical leave
- STD/LTD insurance benefits
Company Overview
- Omnicom Media, the media services division of Omnicom Group Inc., designs ecosystems for growth. It was founded in 1996, and is headquartered in New York, US, with a workforce of 10001+ employees. Its website is http://www.omnicommedia.com.