Archer Senior Advisor Product Marketing - Remote
Location: Remote - United States
Archer is a technology company that provides Integrated Risk Management software solutions to other organizations. The Archer Platform provides a common foundation for organizations to manage IT security risk, regulatory compliance, third party/supply chain risk, and more. Non-technical users can automate processes, streamline workflow, control user access, tailor the user interface, and report in real-time using the point-and click interface to build and manage business applications. Archer has been the leading risk management software platform for over 20 years, including acquisitions by RSA, Dell, Symphony Technology Group, and Cinven who recently launched Archer as an independent business unit. https://www.archerirm.com/
Archer is seeking a dynamic and results-driven Product Marketing Manager to join our product marketing team. Reporting to the Director of Product Marketing, this role is pivotal in developing and executing marketing strategies that effectively communicate Archer’s solutions' value proposition to target audiences. The ideal candidate will have 5+ years of experience in product marketing, technical sales, or product management, with a strong understanding of the governance, risk, and compliance (GRC) landscape.
Key Responsibilities:
Go-to-Market Strategy & Positioning:
- Develop clear and compelling product positioning, messaging, and value propositions to differentiate Archer solutions.
- Conduct market analysis, gathering insights on customer needs, industry trends, and competitive intelligence to inform marketing strategies.
- Define and execute product launch plans, collaborating with product management, sales, and customer success teams.
Sales Enablement & Customer Engagement:
- Create sales enablement content, including pitch decks, battle cards, FAQs, and training sessions, to equip the sales team.
- Partner with the customer success team to develop case studies, testimonials, and customer stories showcasing product value.
- Conduct internal training and communicate competitive positioning to support the sales organization.
Content & Digital Marketing Support:
- Develop high-impact content such as whitepapers, datasheets, blog posts, and webinars to support awareness and lead generation.
- Work with the digital marketing team to implement online campaigns, email marketing, and social media strategies to drive demand.
- Participate in and support industry events by preparing speaking materials, presentations, and sponsorship activations.
Industry & Market Intelligence:
- Track and analyze GRC market trends, regulatory changes, and competitor movements to refine messaging and positioning.
- Work closely with the product management team to ensure customer insights, competitive intelligence, and industry shifts are reflected in product strategy.
- Go-to-Market Strategy & Positioning: Develop clear and compelling product positioning and messaging that differentiates Archer solutions in the marketplace.
- Market Analysis: Conduct comprehensive market research to identify trends, customer needs, and competitive dynamics within the GRC sector.
- Content Development: Create a variety of marketing materials, including whitepapers, case studies, datasheets, and presentations, to support product launches and sales initiatives.
- Product Launches: Plan and execute product launches, coordinating cross-functional teams to ensure successful market introduction and adoption.
- Partnering and Alignment: Work in conjunction with product management to align marketing strategies with product roadmaps, ensuring that customer insights, competitive intelligence, and market trends are integrated into product planning and positioning.
- Sales Enablement: Develop and deliver sales enablement programs to empower the sales team with the knowledge, resources, and tools needed to communicate the value of effectively Archer products and solutions.
- Customer Engagement: Collaborate with customer success teams to gather feedback, develop testimonials, and create case studies that highlight the value of our Archer products.
- Digital Marketing: Work with the digital marketing team to develop and implement online campaigns, including email marketing, webinars, and social media strategies, to drive product awareness and lead generation.
- Industry Collaboration: Participate in industry events, webinars, and forums to represent the company and stay abreast of GRC industry developments.
Qualifications:
- Bachelor's degree in Marketing, Engineering, Business, or a related field.
- 5+ years of experience in product marketing, technical sales, or product management, preferably within the GRC industry.
- Strong analytical skills with the ability to translate complex technical concepts into clear, customer-focused messaging.
- Excellent written and verbal communication skills.
- Proven ability to manage multiple projects simultaneously and meet deadlines.
- Experience with digital marketing tools and platforms is a plus.
Other Duties:
- Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice at management discretion based on business need.
Archer is committed to the principle of equal employment opportunity for all employees and applicants for employment and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Archer are based on business needs, job requirements and individual qualifications, without regard to race, color, religion, national origin, sex (including pregnancy), age, disability, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, protected veteran status, genetic information, or any other characteristic protected by federal, state or local laws. Archer will not tolerate discrimination or harassment based on any of these characteristics. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. All Archer employees are expected to support this policy and contribute to an environment of equal opportunity.
If you need a reasonable accommodation during the application process, please contact [email protected]. All employees must be legally authorized to work in the US. Archer participates in E-Verify. Archer and its approved consultants will never ask you for a fee to process or consider your application for a career with Archer. Archer reserves the right to amend or withdraw any job posting at any time, including prior to the advertised closing date.
Originally posted on Himalayas
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