Crossmedia is a global media independent agency committed to transparency and innovative connections between brands and people. The Assistant Buyer, Programmatic will support the setup, execution, optimization, and reporting of advertising campaigns, working closely with Programmatic Buyers and Supervisors to utilize Demand-Side Platforms for campaign management.
Responsibilities
- Hands-on campaign set-up and extensive QA of biddable media buys
- Daily in-platform monitoring of campaign pacing and performance against agreed-upon KPI
- Support team in delivering audience, creative and other optimizations insights at agreed-upon cadence
- Hands-on in-platform optimizations based on campaign performance and opportunities for improvement
- Participate in an in-depth training & onboarding covering biddable media fundamentals and certification in Programmatic media (i.e., The Trade Desk)
- Works closely with team members to troubleshoot obstacles, quickly and proactively
- Participate in training sessions to deepen knowledge of media buying systems, analytics tools, and the media landscape
- Stay informed on media industry trends, competitive campaigns, and emerging platforms
- Comfortable working with AI tools to improve ways of working and output of deliverables
Skills
- Bachelor's Degree level education or equivalent in advertising, marketing or digital media
- Strong analytical skills both the ability to interpret campaign performance (within and beyond KPIs of biddable platforms)
- Enjoy and understand working with data, numbers (especially via Microsoft Excel)
- Savvy in Microsoft Office Suite: Excel, PowerPoint, Outlook
- Familiarity with AI tools like Microsoft Copilot, ChatGPT, and Claude
- Eagerness to learn and adaptability
- Please note this role requires a candidate have proximity to our New York office
- Relevant work experience and/or internships are a plus
- Previous marketing, advertising or media agency experience are a plus
Benefits
- Flexibility to work in hybrid manner with in-office and work from home options (depending on role).
- Open/Flexible PTO with US & UK specific policies
- Sponsored healthcare options and agency-wide physical & mental health support
- 401k with company match (USA), and generous Pension (UK)
- Paid sabbatical at significant milestone anniversaries
- Generous paid parental leave policy
- Life milestone recognition & support
- The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
- Cell phone/tech reimbursement
- Student Loan payment plan (US)
- Tuition reimbursement
- Learning & Development and training programs
Company Overview
Crossmedia, Inc. is an independent minority-owned New York City-based communications planning and media services agency. It was founded in 2000, and is headquartered in New York, New York, USA, with a workforce of 201-500 employees. Its website is http://www.xmedia.com.