Graco is a manufacturer of premium equipment for fluid and powder materials, and they are seeking an Associate Marketing Analyst for their E-Commerce team. This role involves driving qualitative analysis for Graco’s Ecommerce and Digital CX platforms, utilizing reporting tools to manage and analyze data, and delivering insights to internal stakeholders.
Responsibilities
- Compile, analyze, and report on web traffic, e-commerce, product information, sales, and more. Deliver insights across Graco’s marketing organization
- Utilize data visualization tools and techniques to develop comprehensive and standardized dashboards to present key metrics and trends in a clear, engaging manner that supports strategic decision-making
- Support ad-hoc analyses to understand marketing’s impact on the business, investigate emerging trends, and diagnose data discrepancies
- Concisely and clearly report findings to a wide range of business stakeholders to drive One Graco business strategy. Understand when and how to automate reporting needs
- Deliver insights across customer feedback platforms, providing detailed reports to stakeholders. Tools include Adobe Analytics, Qualtrics, GA4, paid media platforms, and more
- Create and share reporting requirements with partner teams tasked with building and maintaining data solutions
- Manage requests to the marketing team using project management tools
- Manage assigned analytics requests, refinement and communication to stakeholders on status and time to completion
- Work with social media, web design, communications, and other experts to analyze trends and recommend improvements
- Collaborate with web, ecommerce, product information, and digital marketing teams to define data needs and develop strategies to improve customer experience
Skills
- Bachelor's degree in data analytics, business, communications, marketing, related field, or equivalent experience
- Demonstrated experience in consumer insights, customer loyalty, qualitative/quantitative analysis, or digital marketing analytics role
- Advanced Excel and Microsoft 365 skills
- Strong analytical and quantitative problem-solving ability
- Excellent communication skills, with the ability to present data-driven insights to non-technical audiences
- A motivated self-starter with willingness and ability to stay up to date with the latest trends, techniques, and tools in data analysis, machine learning, and business intelligence
- Global industrial manufacturing experience and knowledge
- Use of AI models to enhance reporting
- Experience in Adobe Analytics/Adobe Experience Platform
- Working knowledge of business analytics and data science methods
- Data management and analytics tools like SQL, R, Python, and Snowflake
Benefits
- Medical
- Dental
- Stock purchase plan
- 401(k)
- Tuition reimbursement
Company Overview
Graco is a provider of premium pumps and spray equipment for fluid handling in the construction. It was founded in 1926, and is headquartered in Minneapolis, Minnesota, USA, with a workforce of 1001-5000 employees. Its website is http://graco.com/in/en/.