Canvas Worldwide is an independent media agency recognized for its commitment to creativity and diversity in the advertising industry. They are seeking an Associate for Programmatic responsibilities, focusing on mastering demand side platforms for campaign management and optimization, as well as collaborating with various teams to develop audiences and analyze campaign performance.
Responsibilities
- Master the usage of demand side platforms for campaign set up, optimization, and reporting; inclusive of:
- Audience development: Work closely with the strategy and digital teams to develop audiences for campaigns based on client briefings, internal and external research, and partner platforms
- Develop test and learn process beginning with trailer launches to identify audiences for main campaigns
- Work closely with the strategy and digital teams to develop audiences for campaigns based on client briefings, internal and external research, and partner platforms
- Bulk updating of campaigns, budget management, and troubleshooting platform issues
- Work collaboratively with Analytics + Ad Ops teams on tagging requirements to QA performance
- Reporting: Daily pacing and performance review to optimize within short flight windows
- Applying insights to put together recommendations and set up campaigns
- Clear communication on if deadlines will not be met to manage expectations
- Learn and master processes and systems related to the trafficking and workflow management of programmatic campaigns
- Learn and become proficient in reporting systems that support programmatic campaigns (inclusive of data, verification, analysis that comes from reporting output directly in DSP)
- Communicate outwardly on partner recommendations + rationales to share feedback on partners
Skills
- Bachelor's Degree Preferred
- Interest in auto preferred
- Be proactive: Show interest in constantly learning and growing
- Be outgoing: Lots of communication with internal teams and outside vendors required
- Be organized: able to work with dept head to prioritize projects across campaigns while also clearly communicating progress and project completion
- Detail-oriented with strong attention to follow through
- Strong Microsoft Office skills - especially Excel
- Ability to be flexible and a team member
- Willing to work in a fast-paced environment
Benefits
- Generous medical, dental, vision, pet insurance
- Commuter benefits
- Disability and life insurance coverage
- 401(k) matching
- Up to 14 holidays per year
- A “Do Good Day,” and unlimited PTO
- Employee social and wellness events
- A DEI Council
- Auto purchase rebate program
- Monthly wellness allowance
- In-office amenities such as fresh kombucha and an in-house barista inside our beautiful, new vibrant El Segundo office
- This is a hybrid role, requiring a minimum of 2 days in-office per week
Company Overview
Canvas Worldwide is a full-service agency that provides its clients with a holistic approach to all their branding and marketing needs. It was founded in 2016, and is headquartered in Playa Vista, California, USA, with a workforce of 201-500 employees. Its website is https://www.canvasworldwide.com/.