Bloom is a pioneering company in the cannabis vape industry, known for its superior taste and flavor. The Brand Specialist will develop and execute brand strategies, manage communications, and drive brand growth through sales efforts, while collaborating with various stakeholders to ensure brand consistency.
Responsibilities
- Maintain Merchandising & Brand Appearance at Retail
- Budtender & Customer Education
- Weekly Inventory Checks (Digital & In Person)
- Assist with Sales Operations
- Install In-Store Displays
- Budtender Gifting
- Maintain Marketing Inventory
- Provide Swag to customers and budtenders
- Attend retail-partner events
- Coordinate Retail Takeovers
- Assist with Retail Co-Marketing Partnerships (i.e., paid digital campaigns)
- Share feedback with the sales and marketing team to help drive execution improvement
- Support Regional Sales teams as needed
- Managing Digital Menus
Skills
- Experience in Brand Strategy and Brand Management
- Strong communication and branding skills
- Sales experience to drive brand growth
- Excellent organizational and project management abilities
- Ability to work independently and collaboratively in a hybrid setting
- Bachelor's degree in Marketing, Business, or related field
- Strong analytical and problem-solving skills
- Experience in the cannabis industry is a plus
- Field and Trade experience
- Sales Support experience
- Organization & Data Tracking
- Cannabis Knowledge Strongly Preferred
- Strong Interpersonal Skills
- Merchandising Experience
- Networking Savvy
- Social Media Savvy: Instagram & LinkedIn preferred, TikTok
- Program Experience: Slack, Google Suite (Docs, Drive, Sheets, etc.), Excel
- Reliable transportation
Benefits
- Millage Reimbursement
- Phone Stipend
Company Overview
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