Business Development Representative

Cova Software is a company in the cannabis industry, and they are seeking a Business Development Representative to manage inbound inquiries and execute high-volume outbound prospecting efforts. The role requires a motivated individual with proven sales experience, who can thrive in a high-activity environment and is passionate about building a career in business development.

Responsibilities

• Execute 50+ outbound cold calls daily to generate new business opportunities across expanding markets
• Manage both inbound and outbound lead flows, qualifying prospects and identifying high-quality opportunities
• Partner closely with Account Executives across North America to schedule meetings and advance deals
• Re-engage existing prospects within the Cova database to drive pipeline growth
• Consistently nurture leads through structured follow-up and targeted outreach campaigns
• Identify and escalate high-value opportunities to Territory and Strategic Account teams
• Act as a knowledgeable and professional ambassador of Cova and its product offerings
• Maintain accurate and up-to-date records of all sales activities in Salesforce CRM
• Meet and exceed activity and pipeline generation targets on a consistent basis

Skills

• 1-2+ years of dedicated BDR, or high-volume outbound sales experience
• Demonstrated success and commitment to growing within a BDR or pipeline generation role
• Strong cold calling skills with the ability to confidently engage prospects throughout the day
• Excellent verbal communication and relationship-building abilities
• Comfortable working in a fast-paced, metrics-driven environment with high activity expectations
• Experience using CRM systems (e.g., Salesforce) and familiarity with business software tools
• Highly organized with strong multitasking and follow-up skills
• Ability to adapt messaging across diverse customer segments
• Previous experience or working knowledge of the cannabis industry, cannabis retail, or related technologies
• Experience in SaaS or technology sales environments

Company Overview

Cova Software has been the fastest-growing software solutions company in the history of legal cannabis and is now the #1 cannabis POS in North America. It was founded in 2016, and is headquartered in Denver, Colorado, USA, with a workforce of 51-200 employees. Its website is https://www.covasoftware.com/.

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