Creator Manager - New York

Spotlight Media is a leading TikTok Shop Partner agency focused on driving growth for brands in the social commerce space. They are seeking an entry-level Creator Manager who will build long-term relationships with creators and manage outreach, performance, and engagement to enhance the creator ecosystem.

Responsibilities

• Build and maintain deep, long-term relationships with TikTok Shop creators—becoming a trusted partner, not just a campaign manager
• Execute multi-channel creator outreach campaigns (email, SMS, DMs, platform-native messaging) to grow Spotlight Media’s creator network
• Establish Spotlight Media as a go-to partner for creators by consistently delivering value, opportunities, and performance insights
• Identify high-potential creators and actively cross-pollinate them across multiple Spotlight-managed brands over time
• Ensure top creators feel prioritized, supported, and excited to work with Spotlight repeatedly—not one-off
• Own end-to-end execution of creator and affiliate campaigns for clients
• Identify, vet, and recruit creators aligned with brand goals, aesthetics, and TikTok Shop performance potential
• Negotiate deliverables, timelines, and expectations with creators while balancing performance and profitability
• Create clear, conversion-focused creative briefs that help creators produce TikTok-native, sales-driven content
• Provide hands-on coaching and feedback to improve hooks, storytelling, CTAs, and conversion performance
• Review and approve content to ensure alignment with brand guidelines and TikTok Shop best practices
• Help creators improve performance by sharing insights, playbooks, and best practices across brands
• Segment creators by performance, niche, and experience level to tailor opportunities and communication
• Coordinate sampling programs, product drops, challenges, and incentives to drive creator activation
• Foster loyalty by making creators feel like insiders—not vendors
• Track creator performance, activation, GMV contribution, and engagement across brands
• Identify trends, breakout creators, and opportunities to deepen relationships or expand partnerships
• Share insights with Account Managers, Brand Strategists, and leadership to inform broader growth strategy

Skills

• 0–2 years of experience in creator partnerships, influencer marketing, community management, or a related field (internships count)
• Strong interest in TikTok, TikTok Shop, and the creator economy—bonus if you're already active on the platform
• Excellent communication and relationship-building skills
• Comfortable running outreach via email, SMS, DMs, and creator platforms
• Highly organized with experience using tools like Airtable, Notion, CRMs, or similar (or willingness to learn quickly)
• Data-curious mindset—you don't need to be an analyst, but you should care about what's working and why
• Must be a US citizen or legally authorized to work in the United States for a period of no less than 3 years

Benefits

• Hands-on training in TikTok Shop creator management from a team that’s scaled 50+ brands on the platform
• Direct mentorship from Spotlight leadership
• Real ownership from day one—no busy work, no shadowing for months
• A clear growth path with scope, title, and comp that scale as you do
• A front-row seat to the fastest-growing channel in e-commerce

Company Overview