CRM Manager
Department: 10-895 - Marketing - Marketing
Employment Type: Permanent - Full Time
Location: Canada - Remote
Reporting To: Daniel Berthold
Description
At DAZN Bet, we are opening up the world of betting and gaming for our customers—delivering an interactive, accessible, and social experience. As part of the wider DAZN ecosystem, we combine live sport streaming with innovative betting products, creating a unique and engaging platform for fans.
Operating across multiple regulated markets, we are committed to providing a safe and responsible betting environment. This is an exciting opportunity to join a growing team and play a key role in establishing DAZN Bet as a leading brand in the Canadian market.
We are looking for a CRM Manager – Canada to lead the planning, execution, and optimisation of CRM campaigns across the customer lifecycle. You will be responsible for driving engagement, retention, and reactivation through data-driven, personalised marketing strategies.
This role requires a balance of strategic thinking and hands-on execution, with a strong focus on performance, innovation, and customer experience.
Salary Range: $60,000-$65,000 CAD
This role can be based in Toronto, Remote. The internal job title is CRM Manager
As part of our recruitment process, we may use automated or AI-supported tools to assist with application review and screening. These tools are used to support, not replace, human decision-making. Final hiring decisions are always made by our hiring team.
What You'll Be Doing:
Own the end-to-end CRM strategy for the Canadian market, driving engagement, retention, and reactivation
Plan, execute, and optimise multi-channel CRM campaigns across sportsbook and casino products
Develop personalised, automated customer journeys to enhance customer experience and lifetime value
Create and execute innovative promotions and campaigns to drive conversion and revenue growth
Monitor and optimise bonus spend to maximise profitability and ROI
Build and maintain robust reporting frameworks to track campaign performance and effectiveness
Analyse KPIs and customer data to identify commercial opportunities and optimise performance
Work closely with BI & Data teams to deliver actionable insights and improve targeting strategies
Collaborate with cross-functional teams across DAZN and DAZN Bet to enhance customer engagement and unlock new revenue streams
Stay ahead of industry trends, regulatory changes, and market dynamics to ensure compliance and competitiveness
Ensure all CRM activities align with Responsible Gaming principles and local regulations
What You'll Bring:
Minimum 3 years’ experience in CRM within the online gaming industry (sportsbook and casino)
Strong experience in customer lifecycle management, retention, and loyalty strategies
Proven track record of delivering high-performing CRM campaigns that drive revenue growth
Hands-on experience with CRM tools such as Optimove, Salesforce, or similar platforms (Optimove preferred)
Strong analytical mindset with the ability to interpret data and optimise campaign performance
Deep understanding of customer segmentation, personalisation, and automation
Knowledge of Canadian gambling regulations, marketing restrictions, and market dynamics
Passion for sport and strong understanding of sports fan behaviour
Excellent communication skills with a detail-oriented approach
Ability to work in a fast-paced, dynamic, and international environment
Commercially driven with a strong focus on results and performance
Benefits
Benefits include access to DAZN, up to 15 days of paid time off and 9 days of annual leave, health benefits (including dental & eye care) and a generous sick time package as well as short and long-term disability covering, parental leave offering, personal insurances, such as basic life term and personal accident and access to a 401(k) retirement plan. You’ll also find a family friendly community, learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.
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