Job Description:
We are seeking a results-driven Demand Generation Marketing Leader to lead campaign strategy and execution across the full marketing funnel. This role will manage and develop a team of demand generation marketers while owning the planning, execution, and performance of integrated campaigns that drive pipeline and revenue growth. This is a hands-on leadership role ideal for a strategic thinker who can also execute effectively balancing team development with direct campaign ownership. The ideal candidate embraces AI and emerging technologies as core enablers, leveraging them to scale impact, improving efficiency, and drive data-informed decisions across demand generation efforts.
Key Responsibilities
Team Leadership & Development
Lead, mentor, and develop a team of demand generation marketers
Establish clear goals, priorities, and performance expectations aligned to pipeline targets
Foster a culture of accountability, experimentation, and continuous improvement
Enable the team to leverage AI tools to improve productivity and campaign outcomes
Partner with leadership to evolve team structure, capabilities, and skill development
Campaign Strategy & Execution
Own end-to-end demand generation strategy across channels (digital, email, events, paid media, ABM, etc.)
Plan and execute integrated, multi-channel campaigns to drive qualified pipeline
Leverage AI to enhance:
Campaign planning
Personalization
Content creation
Audience targeting
Collaborate with content, product marketing, and sales to align messaging and targeting
Ensure campaigns align with key personas and stages of the buyer journey
Pipeline & Performance Management
Own and manage campaign KPIs including MQLs, SQLs, pipeline, and revenue contribution
Analyze performance data and continuously optimize campaigns based on insights
Utilize AI-driven analytics to improve forecasting, targeting, and effectiveness
Partner with Marketing Operations on tracking, attribution, and reporting
Provide regular updates, insights, and recommendations to stakeholders
Sales Alignment
Partner closely with Sales leadership on pipeline targets, lead quality, and follow-up processes
Support sales enablement through campaign insights, messaging, and tools
Streamline lead handoffs to improve conversion rates
Process, AI & Optimization
Champion adoption of AI as a core driver of scalability and competitive advantage
Identify opportunities to leverage AI across campaign execution, segmentation, testing, and optimization
Drive a test-and-learning culture, evaluating new tools and strategies to improve performance
Balance automation with strategic oversight to maintain brand quality and customer experience
Identify opportunities to improve efficiency, scalability, and ROI across campaigns
Required Qualifications
5+ years of experience in B2B marketing with a strong focus on demand generation
1–3 years of people management experience
Proven track record of driving pipeline and revenue through integrated campaigns
Experience leveraging AI tools and technologies to improve marketing performance
Strong analytical mindset with the ability to use data to drive decisions
Experience with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
Excellent cross-functional collaboration and communication skills
Preferred Qualifications
Experience in fintech, financial services, or SaaS environments
Familiarity with account-based marketing (ABM) strategies
Experience managing multi-channel demand generation programs at scale
Strong understanding of buyer journey mapping and segmentation strategies
What Success Looks Like
Consistent delivery of qualified pipeline and revenue contribution
High-performing team with strong engagement and measurable impact
Effective use of AI to scale campaigns and improve efficiency
Strong alignment between Marketing and Sales
Continuous improvement in campaign performance and ROI
Work Environment
Fully remote, collaborative environment
Fast-paced, results-oriented culture
High visibility role working cross-functionally with marketing, sales, and leadership
As a forward-thinking software provider, Computer Services, Inc. (CSI) helps community and regional financial institutions solve their customers’ needs through open and flexible technologies. In addition to its award-winning core banking platform, these include the latest in lending, digital banking, payments, financial crime prevention and cybersecurity. Building on its 60-year track record of personalized service, CSI is shaping the future of banking and empowering its customers to rival their competition. For more information about CSI, visit www.csiweb.com
CSI provides rewarding and challenging career opportunities for our employees. When determining your pay, we consider various factors such as your skills, qualifications, experience and location. Along with a competitive salary, this position includes eligibility for incentive awards based on both individual and business performance. We also offer a comprehensive range of benefits. To learn more about our benefits, visit: Benefits Summary
CSI is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, physical and mental disability, marital status, veteran status, or any other characteristic protected by applicable law. If you need an accommodation during the recruitment process, please email us at [email protected] and we will work with you to meet your accessibility needs.
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Visa Sponsorship: We are unable to offer visa sponsorship for this position. Applicants must be authorized to work in the United States without the need for sponsorship now or in the future.
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