Kaplan is a leading provider of apprenticeships and professional assessments, seeking a Digital Marketing Assistant to support the Paid Media team. This role involves driving revenue and optimizing ROI on paid media and affiliate channels across Kaplan brands.
Responsibilities
- Support the Paid Media team to drive revenue and optimise ROI on paid media and affiliate channels across Kaplan brands
- Support us to build our paid media presence in the market
- Help to deliver results against our KPIs and objectives
Skills
- Knowledge or experience in paid media, PPC, affiliates or paid social
- Highly organised, with exceptional attention to detail
- Ability to work to deadlines and manage multiple campaigns
- Excellent written and verbal communication skills
- Results and measurement focused
- Hands on approach and self-motivated
- Positive can do attitude
- Previous experience using Meta, LinkedIn and Google Analytics
Benefits
- 28 days annual leave + option to purchase more
- Season ticket loan and cycle to work scheme
- Big discounts on Kaplan courses for you and your family
- Private medical, income protection, and life insurance
- 24/7 confidential helpline providing counselling and other support services
- Company pension contributions
- Maternity, Adoption, Shared Parental and Paternity/Partner pay which is well above statutory levels
- Hybrid/home working where possible
- Paths for career progression
Company Overview
Kaplan is a provider of educational services. It is a sub-organization of Graham Holdings. It was founded in 1938, and is headquartered in Fort Lauderdale, Florida, USA, with a workforce of 10001+ employees. Its website is http://www.kaplan.com.