Applecart is the leading technology company that C-suites rely on to reach business-critical decision makers. The Digital Media Associate will serve as a vital resource for the Client Services team, assisting with media planning and ad trafficking while liaising with external media partners to maximize efficiency and impact outcomes for advertising clients.
Responsibilities
- Assist with media planning and ad trafficking, collaborating with external media partners and internal teams
- Act as a resource and support the Client Services team in sharing and codifying digital media best practices
- Consult with Client Services managers and strategists to build media plans and manage digital advertising campaigns
- Oversee trafficking requests, monitor pacing for live campaigns, and QA digital advertising campaigns
- Traffic ad campaigns including building campaigns on Facebook Ads Manager and LinkedIn Ads Manager
Skills
- 1+ years of experience drafting media plans for digital advertising campaigns
- Trafficking experience with programmatic and social platforms, including Facebook Ads Manager, LinkedIn Ads Manager, Twitter Ads
- Experience with client account management or working with campaign stakeholders
- Track record of success in past project management roles
- Passion for process improvement and experience and familiarity with client-facing presentations and reports
- Vendor management experience
- Exposure to custom-list targeting and an understanding of the nuances of reaching individuals 1 to 1 through digital advertising
Benefits
- Annual cash bonus
- Generous equity compensation
- Hybrid role. Work from home on Monday and Friday and in Applecart’s New York City office Tuesday through Thursday.
Company Overview
Decision Maker Marketing that puts your best content in front of key decision makers and those they trust. It was founded in 2013, and is headquartered in New York, New York, USA, with a workforce of 201-500 employees. Its website is http://applecart.co/.