KWBU, Waco's NPR member station, seeks a tech-native part-time specialist to expand its digital presence and revenue streams. This role drives online engagement, monetization, and analytics to support sustainability and engagement for Waco Public Radio.
Responsibilities
- Coordinate, update, and optimize KWBU's website with fresh daily content, events, underwriting opportunities, and listener resources
- Manage social media integration across platforms, creating posts, stories, and reels to grow followers and promote on-air shows, events, and fundraising
- Work with marketing team to analyze opportunities for boosting, monetization, and development of new digital media campaigns and content
- Lead digital monetization efforts: innovate and develop opportunities such as podcast ads, newsletter sponsorships, and affiliate links
- Analyze and improve digital footprint: Monitor Wikipedia page accuracy, track Reddit mentions, post strategically, and report on metrics like traffic, engagement, and conversion to underwriting leads
- Develop and manage digital platforms for podcast distribution, ensuring consistent publishing, maintenance, and optimization across channels to maximize audience reach and engagement
- Manage and distribute a weekly newsletter that engages listeners, supports membership growth, and advances digital sponsorship opportunities
Skills
- 1–2 years in digital marketing, social media, or web management; public media or nonprofit experience preferred
- Proficiency in writing, communication, graphic design software, social media management, Meta Business Suite
- Data-driven mindset for ROI tracking
- Familiarity with Wikipedia editing guidelines, Reddit best practices, and SEO and AI integrations
- Strong writing for web/social; passion for public radio and Waco community
- Associate's or Bachelor's in marketing, communications, or related field
- Public media or nonprofit experience
Benefits
- Flexible scheduling
- PTO accrual
- Potential remote-hybrid setup
- Opportunity for full-time employment after 6-12 months, contingent on performance and available funding
Company Overview
KWBU was founded in 1978 under the name KCTF and was a television station. It was founded in 2000, and is headquartered in Waco, Texas, USA, with a workforce of 2-10 employees. Its website is https://www.kwbu.org/.