National Life Group is one of America’s fastest-growing insurance companies, focused on providing stability and peace of mind to families. The Digital Production Assistant will support the execution, publishing, and optimization of digital content across various platforms, ensuring high-quality user experiences and effective digital marketing efforts.
Responsibilities
- Execute day-to-day website updates and maintenance tasks from the webmaster/web edit request queue, ensuring all changes are accurate, compliant, and aligned with NLG’s brand standards
- Build and update web pages, landing pages, and microsites using approved templates and modules within CMS platforms such as Sitecore, WordPress, and Adobe Experience Manager (AEM), as assigned through the project management system
- Support digital campaign execution by building email templates in marketing automation platforms (Salesforce Marketing Cloud, Mailchimp) and social assets for agent use within Hearsay Systems and other delivery platforms
- Work with cross-functional teams and web tools (such as SiteImprove) to monitor website performance and identify opportunities for optimization
- Assist with SEO and web optimization tasks, including updating metadata, keyword tagging, and formatting; implementing SEO recommendations; and performing basic performance monitoring using approved tools and best practices
- Test and validate user experience (UX) for every build across mobile, tablet, and desktop resolutions, ensuring accurate rendering, functional links, and accessibility compliance
- Assist with analytics and tracking, supporting tagging and data validation activities within Google Tag Manager and other analytics tools under the direction of senior marketing staff
- Work collaboratively across the digital marketing team, maintaining accurate task documentation in the project management system, meeting deadlines, communicating proactively, and ensuring production workflows run smoothly and efficiently
Skills
- Bachelor's degree in Web Development, Computer Science, Digital Marketing, Information Technology, or a related field. Equivalent experience may be considered
- 1–3 years hands-on web production or digital content experience, ideally supporting website updates, email campaigns, and/or other digital marketing efforts within a marketing, communications, or IT environment. Experience gained through internships, student employment or co-op roles while in college will be seriously considered
- Demonstrated experience working within content management systems (CMS) such as Sitecore, WordPress, or Adobe Experience Manager (AEM) to build and format pages, populate copy, and manage web assets
- Basic knowledge of HTML and CSS for light formatting or troubleshooting within CMS and email templates
- Working knowledge of SEO fundamentals, including metadata entry, keyword tagging, and accessibility best practices such as alt text and cross-linking
- Proven ability to QA layouts and functionality across devices (mobile, tablet, desktop) and browsers to ensure consistency and design integrity
- Comfortable working in content delivery platforms (e.g., Salesforce Marketing Cloud, Mailchimp, Hearsay, Sprout Social) with an ability to learn new tools quickly
- Demonstrated systems thinking (understanding how platforms, content, and workflows connect) with strong curiosity and problem-solving instincts
- Exceptional attention to detail, proofreading, and formatting accuracy, with the ability to identify and flag discrepancies or issues proactively
- Professional demeanor, strong communication skills, and the ability to work collaboratively and escalate issues appropriately to ensure quality and timeliness
- Must be a high-energy, adaptable team player who can shift gears quickly, prioritize effectively, and thrive in a fast-paced, deadline-driven environment
- Understanding of web design principles and visual hierarchy, with experience working from design files (Figma, Sketch, Adobe XD) to ensure fidelity in spacing, typography, and layout
- Experience supporting multi-language or localized websites, including use of tools such as WPML or Weglot for translation management and content updates
- Exposure to email or mobile messaging campaign execution, including working knowledge of ESPs, CRM systems, or marketing automation tools such as Salesforce Marketing Cloud, HubSpot, or Adobe platforms
- Familiarity with social publishing platforms, particularly Hearsay Systems and Sprout Social, for content distribution and asset management
- Strong knowledge of HTML and CSS for light formatting or troubleshooting within CMS and email templates
- Experience conducting QA checks, analytics tagging, or Google Tag Manager (GTM) support activities under senior team guidance
- Prior experience working in a marketing agency or multi-stakeholder environment, balancing multiple projects or site updates simultaneously
- A collaborative, resourceful mindset with a strong desire to learn digital marketing systems and best practices, and grow into a broader digital production or marketing operations role
Benefits
- Your benefits start day one and are flexible and customizable to your and your family’s specific needs.
- 401(k) eligibility
- Various paid time off benefits, such as vacation, sick time, and parental leave
- National Life’s discretionary annual incentive programs
Company Overview
National Life Group offers life insurance, and annuity products to help individuals, families and businesses pursue financial needs. It was founded in 2006, and is headquartered in Montpelier, Vermont, USA, with a workforce of 1001-5000 employees. Its website is https://www.nationallife.com.
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