Director, CRM

Job Description: • Lead the development, execution and management of the CRM strategy. Including automated segmented lifecycle campaigns that drive retention, loyalty, cross-sell, churn prevention, and win back across all channels • Analyze customer data, defining actionable segments and creating targeted lifetime value/customer life-cycle engagement campaigns and programs • Monitor competitor CRM and loyalty programs, testing and adopting best practices to continuously improve program performance, player value, and profitability • Operational responsibility of retained player marketing initiatives; player retention & re-engagement; promotion and bonus campaign planning and execution (incl eROI analysis); executing, reporting, and iterating marcomms plan (incl player bonus liability); content and creative management; and holistic marcomms omni-channel management (email, website, SMS, push, player inbox, phone, direct mail, and social) • Manage and scale the CRM Marketing team • Develop and enhance KPIs for managing and assessing the success of the CRM marketing channels, campaigns, and programs • Working closely with the marketing analytics team to build dynamic segmentation and build monitor dashboards to track and optimize CRM channel performance • Proven expertise in Mobile CRM, email, push, and social best practices, supporting promo execution with seamless end to end UX. • Other duties as required. Requirements: • Bachelor’s degree (B.S./B.A.) in Business Administration, Marketing, or related field • 8+ years in a digital marketing CRM/lifecycle management role or equivalent combination of education, training and experience • Adaptable, analytical thinker who can work both strategically as well as in a hands-on executional capacity • Strong ability to manage simultaneous project streams and thrive in a fast-paced, evolving company environment. • Innovative thinker who looks beyond the immediate competitive set for inspiration and ideas. • Hands-on experience working with a variety of CRM tools • Demonstrated leadership experience in regulated online gaming or e-commerce marketing not required, but highly regarded • Excellent people management skills • Ability to meet deadlines and to work under the pressure of short time constraints • Must have technical proficiency and knowledge in Microsoft applications (Word, Excel, and Outlook) • Must have comprehensive knowledge of marketing systems and processes (included but limited to email, SMS, onsite messaging & CMS management, app and web push notifications, etc.) • Passion for online betting is an asset. Benefits: • Competitive compensation package. • Comprehensive Benefits package. • Fun, relaxed work environment. • Education and conference reimbursements. Apply tot his job Apply To this Job