**Job Summary:**
Arenaflex is seeking a highly strategic and results-driven Director, Customer Growth to develop and manage marketing strategies and solutions in partnership with our customers to drive value, increase beverage incidence, and profitability. This role will play a critical role in the annual joint business planning process, development of growth strategies, innovation, and digital programming. As a key member of our team, you will manage relationships with brands, R&D, commercialization, assets, and other internal and external constituents to support customer programming throughout the year.
**About Arenaflex:**
Arenaflex is a leading beverage company with a portfolio of over 250 products, including iconic brands such as Coca-Cola, Simply, Fairlife, and Topo Chico. We work with a diverse group of customers, ranging from retail and grocery outlets to theme parks, movie theaters, restaurants, and more. Our purpose is to refresh the world and make a difference, and we're committed to nurturing an inclusive culture that is grounded in our company purpose.
**Key Responsibilities:**
* Develop and implement total beverage marketing strategies in collaboration with the customer strategy to lead revenue-enhancing concept development with customers and fully leverage national marketing initiatives with customers.
* Develop long-term customer relationships and have full ownership of senior-level contact relationships to resolve and influence complex customer situations (franchisees & bottlers).
* Deliver "What" (Consumer and Industry Insights that put things into context), "So What" (what it means to the customer brand & category) & "Now What" (recommendations in how to apply to customers' business).
* Construct and deliver annual marketing calendars that shape and contribute to customers' long-term planning processes. Conduct customer marketing stewardship reviews with the customer.
* Provide customer business and opportunity assessments, which include competitive analysis/PicOS (Picture of Success) recommendations for future expansion and market integration.
* Seek out and leverage internal tools and resources to support customer strategies (e.g., via channel, asset, and brand).
* Host key strategic meetings (e.g., KO Lab and associated preparations with presentations, insights, briefing documents, SMEs, etc.).
* Identify and leverage customer-specific and channel marketing opportunities through prioritizing and capitalizing on channel, customer, and shopper insights and linking to brand strategy.
* Champion for both customer and company imperatives internally and externally to deliver our Customer Commitment of Excellence in all areas.
* Develop and execute channel and customer promotions/programs that leverage national brand idea/thinking and consumer insights to drive increased consumer preference and customer activity.
* Work with sales teams to jointly present major initiatives to customers.
**Qualifications & Requirements:**
* Minimum Required: Bachelor's degree in Marketing/Business or equivalent education. MBA preferred.
* 5+ years' business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry.
* Customer Relationship Management (CRM) experience
* Advanced Strategic Thinking & Application
* Robust Forecasting and Planning (Immediate & Long Term)
* Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel, and customer needs while turning this knowledge into action and results
* Previous Customer/Channel Management experience
* Demonstrated personal leadership skills and influencing ability
* Usage and analytical application of account performance data tools to support plans, opportunities, and stewardships
* Effective oral and written communication skills with the ability to create persuasive selling stories.
**What We Can Do For You:**
* Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife, and Topo Chico.
* Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theaters, restaurants, and many more each day.
**Skills:**
* Account Management
* Analytical Thinking
* Business Development
* Business Insights
* Business Planning
* Collaboration
* Communication
* Customer Marketing
* Customer Relationship Management (CRM)
* Customer Relationships
* Customer Service Management
* Decision Making
* Influencing
* Leadership
* Marketing
* Marketing Initiatives
* Negotiation
* Pitch Presentations
* Relationship Management
* Results-Oriented
* Teamwork
**Compensation & Benefits:**
* Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
* Annual Incentive Reference Value Percentage: 30
* Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
**Our Purpose and Growth Culture:**
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible, and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive, and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years.
**Equal Opportunity Employer:**
Arenaflex is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state, or local protected class.
**How to Apply:**
If you're a motivated and results-driven professional looking to drive beverage incidence and profitability across our diverse customer base, we encourage you to apply for this exciting opportunity. Visit our website to learn more about our company culture and values, and to submit your application.
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