Director of Digital Marketing

Title: Director of Digital Marketing Overview Our client is seeking a Director of Digital Marketing to lead and execute a comprehensive digital strategy across a multi-brand portfolio within the hospitality space. This individual will serve as both a strategic leader and hands-on operator, driving performance across all digital channels while building scalable systems to support continued growth. This is a high-impact, visible leadership role that requires a balance of strategic thinking, operational execution, team leadership, and cross-functional collaboration. Key Responsibilities Strategic Leadership • Own and drive the overall digital marketing vision and long-term roadmap • Develop scalable frameworks that can be tailored across multiple brands • Serve as the subject-matter expert across all digital marketing channels • Partner with executive leadership to align marketing initiatives with broader business objectives Channel Management • SEO: Lead organic search strategy including technical SEO, content development, local SEO, and backlink strategy • Paid Media: Oversee paid search and paid social efforts (Google Ads, Meta, etc.), including budget management, ROAS optimization, and attribution modeling • Email Marketing: Build and optimize lifecycle, promotional, and transactional campaigns to drive customer acquisition and retention • Social Media: Manage both organic and paid social strategies to enhance brand awareness and demand generation Portfolio Oversight • Act as a senior marketing advisor across a large portfolio of brands/locations • Translate business objectives into actionable marketing strategies and KPIs • Deliver performance insights, reporting, and strategic recommendations to stakeholders • Ensure consistency, quality, and measurable performance across all accounts Team Development & Operations • Build, mentor, and lead a high-performing internal team and/or external agency partners • Establish best practices, standard operating procedures, and reporting frameworks • Identify and implement tools, platforms, and automation to improve scalability and efficiency Analytics & Performance • Define success metrics and KPIs across all digital channels • Own reporting infrastructure, dashboards, and performance reviews Qualifications Required • 8+ years of digital marketing experience, including 3+ years in a leadership role • Strong expertise in performance marketing, analytics, and attribution • Experience managing multiple brands, locations, or business units simultaneously • Demonstrated ability to drive revenue growth through digital channels