As the Senior Manager, Enterprise ABM & Demand Generation, you will be strategic and execution-oriented to lead integrated marketing programs that drive pipeline growth with net new enterprise targeted accounts..
This role is responsible for developing and executing enterprise account-based marketing and demand generation strategies and campaigns that educate and engage buying groups across large organizations with the CB data offering. You will need experience supporting multi-stakeholder enterprise sales cycles and building programs that influence executive, technical, operational, and business decision-makers over extended buying journeys.
This role requires a marketer who is comfortable operating in ambiguous and fast-moving environments where systems, processes, and data may still be evolving. You will need to combine strong strategic thinking with hands-on execution, experimentation, and operational rigor. You will also need to understand how AI is reshaping modern marketing organizations and proactively leverages AI-enabled tools, automation, and experimentation to improve execution speed, operational efficiency, campaign performance, and decision-making.
Essential Duties/Responsibilities:
Enterprise ABM & Demand Generation Strategy
Develop and lead integrated ABM and demand generation strategies that drive awareness, engagement, pipeline, and revenue across target enterprise accounts and priority segments
Design programs that engage enterprise buying groups and personas for our data set, including executive, technical, operational, and functional stakeholders
Build marketing motions that support long-cycle enterprise sales opportunities and multi-touch engagement strategies
Translate account, persona, and vertical insights into targeted marketing programs that improve account penetration and sales conversion
Campaign Execution & Optimization
Build, launch, and optimize multi-channel marketing campaigns across digital, paid media, email, content syndication, events, publications, web, and content marketing channels
Own campaign planning, audience segmentation, messaging alignment, execution timelines, and performance metrics and reporting
Support website, landing page, and conversion optimization strategies to improve campaign performance and engagement
Partner with design and content teams to develop campaign assets, messaging, and creative briefs
Pipeline Generation & Funnel Performance
Lead pipeline generation reporting and performance analysis across enterprise marketing programs
Track and analyze campaign influence, sourced pipeline, account engagement, lead-to-opportunity conversion, funnel progression, and stage conversion metrics
Pull and interpret campaign and pipeline data from Salesforce and related systems to identify trends and communicate performance insights to leadership
Partner closely with Revenue Operations and Lifecycle teams to align lead scoring, pre-sales funnel stages, handoff processes, and account progression strategies across the customer journey
Monitor and improve progression across marketing and sales funnel stages to support pipeline creation and revenue outcomes
Cross-Functional Collaboration & Operational Excellence
Partner closely with Sales, SDRs, Product Marketing, Revenue Operations, and leadership teams to align marketing programs with commercial priorities and account strategy
Operate effectively in ambiguous environments, using informed assumptions, experimentation, and data-driven decision-making to improve performance
Use testing and rapid iteration to refine targeting, messaging, channel mix, and campaign effectiveness
Identify opportunities to leverage AI and automation to improve workflow efficiency, reporting, campaign execution, and operational scale
Maintain high standards for execution, measurement, operational discipline, and cross-functional alignment across the funnel
Evaluate and implement AI-enabled marketing workflows and automation opportunities that improve campaign scalability, operational efficiency, personalization, and reporting effectiveness
Continuously explore emerging AI tools and technologies to improve go-to-market execution and marketing productivity
Performs other related duties as assigned
Supervisory Responsibilities:
None currently but expected team growth
Required Skills/Abilities:
Strong strategic thinking and execution skills across enterprise marketing and demand generation programs
Deep understanding of enterprise buying groups, long sales cycles, and multi-stakeholder engagement strategies
Strong analytical and problem-solving skills with the ability to interpret data, identify trends, and optimize performance
Ability to operate effectively in ambiguous environments and make informed decisions with incomplete information
Strong experimentation mindset with the ability to rapidly test, iterate, and improve campaign performance
Excellent communication, stakeholder management, and cross-functional collaboration skills
Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously
Strong understanding of AI-enabled marketing workflows, automation tools, and emerging technologies that improve campaign execution, operational efficiency, personalization, and decision-making
Ability to balance strategic planning with hands-on execution in fast-paced environments
Education and Experience:
8+ years of experience in B2B marketing, with deep expertise in enterprise demand generation, account-based marketing, and pipeline generation within high-growth technology organizations
Demonstrated success in developing and executing integrated marketing programs that engage complex enterprise buying groups and support long-cycle sales motions
Experience partnering closely with Sales, SDRs, Product Marketing, and Revenue Operations to drive pipeline creation, funnel progression, and revenue outcomes
Strong experience with campaign performance analysis, funnel reporting, lead lifecycle management, and pipeline measurement using Salesforce and related marketing technologies
Experience managing multi-channel marketing programs across digital, paid media, nurture, events, content syndication, and account-based engagement strategies
Experience leveraging AI-enabled tools or automation workflows to improve marketing execution, reporting, campaign optimization, or operational scale preferred
Experience using platforms such as Marketo, 6sense, Salesforce, Clay, Qualified, LinkedIn Campaign Manager, Google Ads, and related marketing technologies preferred
Experience in SaaS, enterprise technology, data, or fintech environments preferred
Bachelor’s degree in Marketing, Business, Communications, or a related field preferred, or equivalent practical experience
Physical Requirements:
Prolonged periods of sitting at a desk and working on a computer.