eCommerce & Customer Marketing Senior Analyst

Job Description

The eCommerce & Customer Marketing Senior Analyst is a key member of the eCommerce and customer marketing team, responsible for analyzing business performance, identifying the drivers of results, and translating data into clear, actionable recommendations that support growth across retailers and internal partners. This role requires strong analytical ownership, learning agility, and comfort working across multiple datasets, systems, and cross-functional stakeholders. The ideal candidate is a self-starter who can work through ambiguity, build clear stories from complex data, and independently own recurring performance tracking and business routines. In addition to analytics, this role also supports critical executional processes that help campaigns and programs launch accurately and on time.

Essential Functions & Responsibilities:

• Lead analysis of eCommerce business performance, shopper marketing campaigns, customer marketing initiatives, and investment effectiveness to identify the drivers and drags of performance and recommend actions to improve results
• Build, maintain, and enhance recurring scorecards and reporting routines to track eCommerce KPIs, campaign performance, investment analytics, and Perfect Screen execution for Target and ADUSA
• Synthesize customer, consumer, retailer, and internal data into clear business stories with strong “so what” and “now what” recommendations for internal and external stakeholders
• Identify performance trends, root causes, risks, and opportunities to support optimization and stronger digital and customer recommendations
• Own campaign and program documentation, including planned tactics, budgets, in-market assets, performance results, and key learnings, while coordinating routines that help teams share learnings and drive action
• Partner with internal cross-functional teams, agencies, vendors, retailers, and Retail Media Networks to support execution, performance management, and continuous improvement
• Support development of holistic digital strategy by surfacing insights and contributing thought leadership that shapes customer and business recommendations
• Manage and troubleshoot invoicing and bill-payment workflows across centralized bill pay teams, vendors, retailers, agencies, and Retail Media Networks to ensure timely and accurate payments
• Adapt national brand creative and marketing plans to customer-specific needs in partnership with internal teams and agency partners
• Support Senior Managers with business planning and day-to-day execution, including budget tracking, customer-facing slides, media and brand meeting preparation, and other business support as needed

Expected Experience & Required Skills:

• Strong analytical foundation with experience using Excel/Sheets and other reporting or dashboard tools to analyze performance and turn data into clear business insights and recommendations
• Demonstrated ability to independently analyze sales, eCommerce, campaign, or customer performance data and identify root causes, opportunities, and actions, not just summarize metrics
• Proven ability to own recurring reporting, performance tracking, or campaign analysis with a high level of independence, accuracy, and follow-through
• Ability to work autonomously, manage multiple priorities, and deliver high-quality work across internal and external stakeholders
• Strong communication and storytelling skills, with the ability to simplify complex data into a clear and actionable narrative
• Comfortable learning new systems, datasets, retailers, and business processes quickly and applying that learning effectively
• High ownership mindset with strong attention to detail, organization, and proactive problem-solving
• Balances accuracy with speed, flags risks early, and keeps stakeholders aligned
• Comfortable representing the eCommerce and customer marketing team internally across Sales, Category Leadership, Finance, Marketing, agencies, and customer-facing partners
• Experience in CPG, retail, eCommerce, syndicated data (Nielsen and IRI), customer marketing, and/or retail media is a plus
• Experience calling on Target and ADUSA is strongly preferred
• Experience with invoicing, budget tracking, or program documentation is a plus, especially when paired with analytical ownership

Work Environment & Schedule:

• Remote-based role performed from a home office
• Preference for candidates based in Charlotte, Minneapolis, or Chicago due to business connectivity
• Salaried, exempt schedule to meet customer and internal expectations

Physical Requirements:

• Physical demands include, but are not limited to:
• Operating a computer and viewing screens for approximately 100% of the work schedule
  

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range:

$89,800.00 - $112,200.00

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

• Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments

• Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training

• Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs

• Financial – 401k, Life, Accidental Death & Dismemberment, Disability

Location(s)

Employee's Home - Geo

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact[email protected]for assistance.

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