Project Overview:
We manage multiple eCommerce clients and are starting to offer conversion-focused website improvements alongside SEO.
We already have traffic and content — now we need to improve how the site looks, feels, and converts.
Initial Scope (Phase 1):
Homepage redesign (top priority)
Product page (PDP) improvements
Key landing pages (SEO pages that need better UX)
Goal:
Turn content-heavy pages into clean, modern, conversion-focused experiences that build trust and drive sales.
This is NOT:
A full CRO audit project
A high-level consulting role
A “just make it look nice” design job
This IS:
Hands-on work
Practical improvements
Iterative updates inside our platform (Odoo)
Workflow:
Review existing page
Propose structure (simple wireframe or outline)
Create mockup (if needed)
Implement in staging environment
Iterate based on feedback
Requirements:
Strong eCommerce experience (Shopify, Webflow, or similar)
Understands conversion (CTA placement, trust, flow)
Comfortable working inside a CMS / builder
Able to work quickly and practically (not over-engineering)
Images & Assets:
We provide product images
You should:
Suggest what’s missing (lifestyle, banners, etc.)
Use stock or simple graphics where needed
Focus on clarity, not perfection
Budget / Approach:
We are starting with one page (homepage) as a test project.
If it goes well, this will turn into ongoing work across multiple clients.
Application Questions:
If you saw a homepage that feels like a blog instead of a store, what would you fix first?
How do you balance design vs conversion?
Are you comfortable building directly inside a CMS like Shopify or similar?
Share 2–3 examples of eCommerce pages you personally improved (not just designed)
We are looking for someone practical, fast, and collaborative — not a large agency or long-term retainer model.