About 800.com
800.com is the #1 Highest Rated and #1 Easiest to Use Inbound Call Tracking platform on G2. We’re expanding aggressively into enterprise verticals — legal, automotive, home services, and rehab & recovery — with a team of vertical sales executives who need marketing air support to win deals.
• We’re hiring a Email Automation & Sales Enablement Manager to be the engine behind our sales team’s outbound success: building the email sequences, content, and digital presence that get enterprise buyers to engage, respond, and convert.
• About the Role
This is a sales-enablement-meets-content-marketing role. Your primary mission is to give our enterprise sales reps the air support they need to close deals — through targeted email sequences, ICP-specific content, SEO-driven articles, offsite link building, and HubSpot automation that keeps prospects warm and moving through the funnel.
You’ll write copy that speaks directly to enterprise buyers in specific verticals: legal marketing agencies managing call tracking for 50 law firms, automotive dealer groups comparing us to CallRail, home service franchises looking for AI-powered call handling. This isn’t generic B2B content — it’s vertical-specific, pain-point-driven, and built to support real sales conversations.
• You’ll also own our email marketing infrastructure in HubSpot: building sequences for sales outreach, lifecycle campaigns for customer retention, and automated workflows that reduce manual work for the team. You’ll coordinate with the Marketing Manager, sales reps, and our ads agency to ensure messaging is consistent and every touchpoint moves the needle.
• Key Responsibilities
• Sales Enablement & Email Sequences (40%)
• Build and optimize outbound email sequences for each vertical sales rep (legal, automotive, home services, rehab & recovery) — tailored to each ICP’s pain points, competitive landscape, and buying triggers.
• Create sales collateral: one-pagers, competitive battle cards, case study templates, ROI calculators, and “Bring Your Bill” campaign assets that reps can use in live conversations.
• Develop nurture sequences for prospects at different funnel stages: cold outreach, post-demo follow-up, trial-to-close, and win-back campaigns.
• A/B test subject lines, messaging, and cadences. Track open rates, reply rates, and meeting-booked rates. Iterate relentlessly.
• Work directly with sales reps to understand what’s resonating in live conversations and translate that into scalable email and content assets.
• Content Marketing & SEO (30%)
• Write and publish 2–4 articles per month targeting enterprise buyer search intent: “CallRail alternatives for law firms,” “Call tracking for multi-location dealerships,” “AI receptionist vs. answering service for home services.”
• Develop comparison and alternative pages that rank for competitor keywords and drive organic traffic from buyers actively evaluating solutions.
• Build an offsite content and link-building strategy: guest posts, industry publications, PR placements, and partnership content that builds domain authority and drives referral traffic.
• Maintain an editorial calendar aligned with product launches (AI Agents, new pricing tiers) and vertical sales campaigns.
• Optimize existing website content and blog posts for SEO performance. Identify content gaps and prioritize based on search volume and buyer intent.
• HubSpot Email Marketing & Automation (20%)
• Own the HubSpot email marketing infrastructure: templates, workflows, sequences, lists, and reporting.
• Build and manage lifecycle email campaigns: onboarding sequences for new customers, feature adoption prompts, usage-based upgrade triggers, and retention campaigns for at-risk accounts.
• Create and maintain segmented email lists by vertical, plan tier, usage level, and engagement score.
• Monitor deliverability, clean lists regularly, and maintain best practices to protect sender reputation.
• Report weekly on email performance metrics and pipeline contribution.
• Digital PR & Partnership Development (10%)
• Identify and secure opportunities for brand mentions, guest content, and partnerships with industry publications and influencers in our target verticals.
• Build relationships with journalists, bloggers, and podcast hosts covering call tracking, AI, and small business technology.
• Track and report on PR and link-building efforts — domain authority growth, referral traffic, and brand mention volume.
• Qualifications
• 3–5 years of B2B marketing experience with a focus on sales enablement, content marketing, and/or email marketing. SaaS or martech experience strongly preferred.
• Proven HubSpot expertise — you’ve built sequences, workflows, and reporting dashboards. HubSpot certifica
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