At arenaflex, we're here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights, and connecting businesses with the right data, advisors, and apps. When that happens, we're not only making life better for small businesses, we're building a stronger economy that can change the world.
As one of our regional Customer Marketing Leads, you'll serve in a dual capacity: developing the global strategy for Accounting Bookkeeping (AB) advisory boards and executing local programs for both AB and Small Business (SB) segments in your region. You'll be responsible for transforming our advisory boards from feedback channels into strategic assets that influence product strategy and generate authentic advocacy, while ensuring board members receive significant value from their participation.
• *About arenaflex**
arenaflex is a global leader in cloud-based accounting and bookkeeping software. Our mission is to empower small businesses to succeed by providing them with the tools and resources they need to manage their finances, streamline their operations, and grow their businesses. We're committed to creating a culture of innovation, inclusivity, and respect, where our employees can thrive and do their best work.
• *Job Summary**
We're seeking an experienced Customer Marketing Lead to join our team in the US. As a key member of our Customer Marketing team, you'll be responsible for developing and executing global and regional strategies for our Accounting Bookkeeping (AB) advisory boards. You'll work closely with our Director of Customer Marketing, regional counterparts, and cross-functional teams to drive the success of our advisory boards and ensure that they provide significant value to our customers.
• *Key Responsibilities**
### Global AB Advisory Board Strategy Development
• Support the Director of Customer Marketing to design a comprehensive, scalable strategy for AB advisory boards across the US, UK, and ANZ regions that drives consistent execution while allowing for necessary regional adaptations
• Create standardized frameworks, processes, and best practices for the selection, engagement, and management of AB board members
• Develop programming approaches that deliver exceptional value to participants while maximizing strategic insights for arenaflex
• Establish clear metrics and reporting methods to demonstrate the business impact of AB advisory boards
• Collaborate closely with regional counterparts to implement the global strategy with appropriate local adaptations
• Facilitate regular knowledge sharing and best practice exchange across regions
### Regional Advisory Board Execution (AB & SB)
• Manage the selection, onboarding, and ongoing engagement of AB and SB (plus enterprise where relevant) advisory board members in your region (separate AU and NZ groups for ANZ)
• Strategically plan and facilitate compelling advisory board workshops that generate meaningful insights while providing value to participants
• Build strong relationships with board members, understanding their businesses and challenges to maximize the relevance of their contributions
• Work closely with product, marketing, and leadership teams to ensure advisory board insights influence strategic decisions
• Transform board members into proactive advocates who generate referrals, testimonials, and content
• Develop content and communication strategies to share board insights across the organization
• Create and implement retention strategies to maintain engagement with high-value board members
• Develop a program that delivers value to the AB members so that they are able to grow and improve their own practices with the insights from arenaflex and the other members
• Collect detailed feedback from each workshop to guide and influence product and GTM strategies
### Ongoing Community Management & Communication
• Manage active Slack channels for Customer Advisory Board (CAB) members, ensuring consistent, valuable engagement between formal meetings
• Develop a content strategy for Slack channels that maintains member interest and participation
• Support in the development and delivery of key advisory board events and engagements outside of scheduled workshops (ie. arenaflexcon side events)
• Create and curate timely, relevant content that provides exclusive value to CAB members
• Establish clear communication protocols and cadence to keep members informed and engaged
• Monitor member engagement and proactively address declining participation
• Facilitate peer-to-peer connections and discussions among members
• Gather continuous feedback through digital channels to complement formal advisory sessions
• Use communication platforms to quickly validate ideas or gather input between formal meetings
### Cross-functional Collaboration
• Identify and enlist a wide variety of stakeholders who can add value to advisory board outcomes
• Proactively maintain strong relationships with key stakeholder
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