About Workwarp and Rocket Lawyer
At Workwarp, we believe in harnessing the power of technology to revolutionize the way we live and work. As a leading innovator in the industry, we're committed to pushing the boundaries of what's possible and creating a brighter future for all. Our mission is to empower individuals and organizations to achieve their goals through cutting-edge solutions and exceptional service.
Rocket Lawyer, a subsidiary of Workwarp, is a pioneering online legal service platform that's changing the face of access to justice. Founded in 2008, Rocket Lawyer has grown into the largest and most widely used online legal service platform in the world, serving over 30 million people and creating over 50 million legal documents. With a presence in North America, South America, and Europe, Rocket Lawyer is poised for exponential growth and expansion, and we're seeking a talented and mission-driven Social Media and PR Manager to join our team.
About the Role
We're on the hunt for a highly skilled and results-driven Social Media and PR Manager to join our team on a part-time basis (20 hours per week). As the brand custodian and social champion, you'll be responsible for driving social and communications strategy and execution that grows our audience and engagement, and drives awareness of Rocket Lawyer. This is a unique opportunity to serve as a key member of our Growth organization, working closely with cross-functional teams to ensure a consistent brand message and alignment with Rocket Lawyer's strategic priorities.
You'll have the chance to work with the best in the industry, bringing your creativity, imagination, and energy to this high-profile position. To succeed, you'll need to be a hands-on, strategic leader with experience developing and executing social strategy and programs that deliver business results and create a powerful, engaged community of champions.
Key Responsibilities
- Own Rocket Lawyer's social strategy and editorial calendars across all social media platforms to reach and engage our priority audiences.
- Own Rocket Lawyer's communications strategy to drive brand awareness and credibility among our priority audiences through high-quality PR coverage in top-tier and industry-specific media outlets.
- Manage day-to-day execution of social media calendar, communications initiatives, and audience engagement, from ideation to publication and community management.
- Craft copy for social media channels and PR-related activities, including public announcements, presentations, blog posts, white papers, and social media content, that captures the voice of Rocket Lawyer.
- Develop social plans and support communications initiatives for major product launches, events, and initiatives.
- Collaborate with cross-functional teams to identify content and PR opportunities and execute on social campaigns.
- Work with external influencers to harness their expertise, creating and promoting content and events.
- Effectively manage relationships and investment with Rocket Lawyer's PR agency to deliver high-impact results that amplify our key messages.
- Stay attuned to the digital pulse and monitor the social landscape to identify emerging trends, competitor activities, and upcoming innovations.
- Actively monitor news trends and make recommendations on associated media strategy.
- Report on social media performance to internal teams and partners, consistently providing recommendations, updates, and improvements based on findings.
Requirements
To be successful in this role, you'll need to possess the following qualifications and skills:
- 3+ years of experience owning social media marketing and communications strategy for a challenger brand.
- Deep working knowledge of social best practices across popular social media platforms, including Facebook, Twitter, Instagram, LinkedIn, YouTube, and more.
- Outstanding writing skills and ability to craft compelling posts and announcements for complex stories that resonate with diverse audiences.
- Hands-on knowledge of digital media tools, including digital photography, basic Photoshop/photo editing skills, and knowledge of apps commonly used for creating social content.
- Experience working with a PR agency to ensure on-time delivery of our communications strategy.
- Examples of work demonstrating the ability to create fun, high-quality, engaging, and innovative social media content and campaigns.
- Creative thinker with an innate visual aesthetic.
- Strong stakeholder management and project management skills with the ability to manage multiple projects simultaneously.
- Experience balancing as our team's needs and priorities evolve.
- Creative, strategic thinker with a passion for technology and innovation.
- Bachelor's degree in Communications, Marketing, Journalism, or a related field.
Preferred Qualifications
We're looking for candidates with the following preferred qualifications and experience:
- High-tech, start-up, rapid growth, and/or publicly traded company experience.
- Experience in the Tech or other fast-paced industry.
Career Growth Opportunities and Learning Benefits
At Rocket Lawyer, we're committed to helping our employees grow and develop their careers. As a Social Media and PR Manager, you'll have access to a range of learning and development opportunities, including:
- Regular training and development programs to enhance your skills and knowledge.
- Opportunities to work on high-profile projects and campaigns.
- Collaboration with cross-functional teams to drive business results and create a powerful, engaged community of champions.
- Access to industry-leading tools and technologies.
- Opportunities for career advancement and professional growth.
Work Environment and Company Culture
Rocket Lawyer is a dynamic and fast-paced work environment that's passionate about innovation and excellence. Our company culture is built on the following values:
- Collaboration and teamwork.
- Innovation and creativity.
- Customer-centricity and customer satisfaction.
- Continuous learning and development.
- Integrity and ethics.
We're proud to offer a comprehensive benefits package that includes:
- Comprehensive health plans (including Medical, Dental, and Vision insurance for full-time employees).
- Accrued PTO.
- Life insurance.
- Disability benefits.
- Supplemental Optional Life Insurance Benefits.
- FSA Options Optional.
- HSA with Company Match.
- 401k program with Company Match.
- Fertility Assistance and Planning options.
- Wellhub & ClassPass fitness platforms.
- Comprehensive Pet Insurance options.
- Financial Wellbeing & Student Loan Program access.
- Access to additional Mental Health & Wellbeing resources.
- Pre-tax Commuter/Transit Benefits.
- Free Rocket Lawyer account with online access to an extensive legal documents library and brilliant licensed attorneys at discounted rates.
Join Our Team!
This is a fantastic opportunity to grow your career and join a dynamic and innovative team. If you have the skills and passion we're looking for, please submit your application today.
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