Location: Remote
Industry: Pest Control / Home Services
Type: Freelance / Contractor (ongoing work)
About Us
We are a well-established pest control company in New York City, serving residential and commercial clients for over 35 years. We have an excellent reputation, strong customer retention, and are looking to scale incoming leads through paid advertising.
What We’re Looking For
We are seeking an experienced Google Ads specialist who understands local service businesses and can generate high-quality phone calls and form leads — not just clicks.
This role is for a freelancer, not an agency.
Responsibilities
Set up, manage, and optimize Google Ads campaigns
Run and optimize local lead generation campaigns
Conduct keyword research focused on high-intent local searches
Write and test ad copy that converts
Optimize landing pages or recommend improvements
Ongoing bid management, A/B testing, and performance optimization
Track conversions (phone calls, forms, booked jobs)
Provide clear, easy-to-understand reporting (leads, cost per lead, ad spend, ROI)
Requirements
Proven experience running Google Ads for local service businesses
Experience with home services (pest control, HVAC, plumbing, roofing, etc.) is strongly preferred
Strong focus on lead quality, not just traffic
Ability to provide case studies or real performance results
Fluent English and clear communication
Honest, transparent, and results-driven
Nice to Have
Experience with NYC or large metropolitan markets
Familiarity with call tracking
Basic knowledge of local SEO (bonus, not required)
Compensation
Open to hourly or monthly management pricing
We are not looking for the cheapest option — we are looking for results
Long-term opportunity for the right freelancer
Mandatory Skills & Experience
1. Google Ads (Search) – Proven, Hands-On Experience
Minimum 3+ years managing Google Ads
Deep experience with Search campaigns (not just display or YouTube)
Strong understanding of:
Keyword match types
Negative keywords
Quality Score
Ad extensions
Bid strategies (manual, Max Conversions, tCPA)
2. Local Service / Lead Generation Experience
Must have managed ads for local service businesses
Proven ability to generate:
Phone calls
Form submissions
Booked jobs
Experience with service-area targeting, NOT e-commerce
3. Conversion Tracking & Call Tracking
Ability to properly set up and verify:
Call conversions
Form submissions
Call extensions / call-only ads
Experience using:
Google Tag
Google Analytics
Call tracking tools (Call Rail, similar)
If you can’t track calls, you can’t prove ROI.
4. Keyword Research for High-Intent Searches
Ability to identify buyer-intent keywords (not research traffic)
Experience eliminating wasted spend through:
Negative keywords
Search term analysis
IMPORTANT EXAMPLES
“exterminator near me”
“emergency pest control”
“commercial pest control NYC”
EMERGENCY RODENT SERVICES
24 HR PEST CONTROL
5. Ad Copywriting That Converts
Ability to write ads focused on:
Urgency
Trust
Local relevance
Experience A/B testing headlines and descriptions
Understanding of compliance (no misleading claims)
6. Ongoing Optimization & Budget Control
Regular campaign optimization (weekly minimum)
Ability to:
Reduce cost per lead
Improve lead quality
Control daily spend
Not “set it and forget it”
7. Reporting & Communication
Clear, simple reporting that shows:
Ad spend
Leads generated
Cost per lead
Call quality feedback
Ability to explain results in plain English
Responsive and reliable communication
Skills That Sound Good but Are NOT Mandatory
Facebook Ads
TikTok Ads
SEO
Website design
AI tools