FUNNELISH WEB DEVELOPER (DIRECT RESPONSE)
at IncubatorLab
Remote – Worldwide
Incubator Lab is looking for a talented Funnelish Web Developer to join our growing team!
Role Objective
As a Funnelish Web Developer at IncubatorLab.ai, you will be responsible for building, launching, and optimizing high-converting landing pages and sales funnels designed to drive customer acquisition across our portfolio of direct-to-consumer brands.
This role sits at the intersection of development, conversion optimization, and marketing execution. We're looking for someone who understands how direct-response funnels work and can translate copy, creative, and strategy into seamless customer experiences that convert.
What You'll Do
Build and maintain landing pages, advertorials, and sales funnels in Funnelish
Implement conversion-focused page layouts based on copy and creative briefs
Create and optimize images, graphics, and GIFs that support messaging and improve conversion rates
Ensure mobile responsiveness and cross-device functionality
Implement and QA tracking across funnels
Configure:Meta Pixel
Google Tag Manager (GTM)
Google Analytics (GA4)
Conversion Tracking
Event Tracking
Collaborate with copywriters, creative strategists, media buyers, and growth teams
Troubleshoot funnel, tracking, and technical issues
Support ongoing testing and optimization initiatives
Maintain funnel performance, speed, and user experience
Requirements We Are Looking For
2+ years of experience building landing pages and sales funnels
Hands-on experience with Funnelish
Strong understanding of direct-response marketing and conversion-focused funnel design
Experience implementing:Meta Pixel
Google Tag Manager (GTM)
GA4
Conversion tracking
Experience working with DTC, eCommerce, or supplement brands
Ability to create or modify images, graphics, and GIFs for landing pages
Strong understanding of customer journey and funnel optimization
Working knowledge of:HTML
CSS
JavaScript
Strong attention to detail and QA processes
Strong English communication skills
Comfortable working remotely in a fast-paced environment
Preferred Experience
Supplement, wellness, health, nutraceutical, or beauty brands
Direct-response marketing funnels
Advertorial funnel builds
A/B testing and conversion rate optimization (CRO)
Shopify integrations
Third-party tracking and attribution platforms
Working alongside media buying teams
Working Hours
Async-First
We are a global, remote team. We care more about output and results than fixed working hours.
We do ask for a few hours of overlap with US Eastern Time (EST) each day to support collaboration, project updates, and team communication.
HOW TO APPLY
To be considered, please submit:
Portfolio Requirements
Please provide examples of:
Funnelish landing pages you've personally built
Sales funnels and advertorial funnels
Funnel projects for DTC or eCommerce brands
Tracking implementations you have configured
Mobile-responsive funnel examples
We are particularly interested in seeing:
Landing Page Development
Examples of high-converting landing pages built from scratch or heavily customized within Funnelish.
Direct Response Funnels
Funnels built specifically for customer acquisition, lead generation, or product sales.
Creative Implementation
Examples showing your ability to incorporate images, graphics, GIFs, and conversion-focused page elements.
Tracking & Analytics
Examples of tracking setups including Meta Pixel, GTM, GA4, event tracking, or conversion tracking implementations.
Optimization Mindset
If possible, share examples where you improved conversion rates, user experience, page performance, or tracking accuracy.
What's Atypical About the Company
Incubator Lab is a performance-focused growth organization that builds and scales brands through rapid experimentation, creative iteration, and disciplined execution.
We operate as an internal growth engine, not an agency.
Our teams move quickly, test aggressively, and focus relentlessly on performance.
Application Process
Interested candidates should apply directly for consideration.
Upon submitting your application, our hiring team will review your credentials and notify you if you are selected to participate in the interview process.
We appreciate your interest in Incubator Lab and kindly ask that you refrain from inquiries to our teams via LinkedIn.
No third-party recruiters or agency submissions will be accepted.
Equal Opportunity Employer
Incubator Lab is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We consider all qualified applicants for employment regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws.
If you have a disability or special need that requires accommodation, please feel free to contact us.