Unlock Your Potential as a Digital Marketing Leader at AWS
Join the innovative team at Amazon Web Services (AWS) as a Global Digital Marketing Manager for Global Campaigns & Virtual Programs. We're seeking a highly skilled and experienced digital marketing professional to lead our global campaign efforts and drive success in a fast-paced, remote environment.
About AWS and the Global Integrated Marketing Team
AWS is a pioneering cloud computing platform that empowers businesses to innovate, scale, and thrive. Our Global Integrated Marketing organization is responsible for driving the success of mid-funnel marketing activities, and we're looking for a talented Digital Marketing Manager to join our team. As a Global Digital Marketing Manager, you'll be part of a dynamic team that delivers scaled programs for stakeholder teams globally, in multiple languages, and with a focus on ownership, earning trust, learning, and innovation.
Key Responsibilities
- Day-to-Day Management and Optimization: Maintain and optimize our email channel and digital operations, including development, QA, deployment, and reporting for Global Campaigns and Tier 1 events (AWS Summits, Innovate, re:Inforce & re:Invent).
- Collaboration and Stakeholder Management: Work closely with campaign leads, Field Marketing Managers, Events Marketing, Product Marketing, platform owners, and other internal stakeholders to create exceptional digital experiences.
- Customer Engagement and Segmentation: Drive and make recommendations on how to effectively engage customers within digital channels, implement targeting and customer segmentation for digital campaigns, and develop test plans across all digital channels.
- Process Development and Maintenance: Establish and maintain scalable processes that ensure best practices for email, social channels, paid media, and internal reporting.
- Campaign Performance and Analysis: Provide campaign performance analysis, communicate insights, and implement timely optimizations to drive results.
- Asset Management and Localization: Manage the maintenance of a library of assets and campaigns, support localization processes, and ensure seamless activation for international geographies.
Essential Qualifications
- 4+ Years of Professional Marketing Experience: Proven track record of success in digital marketing, with a focus on campaign management, data-driven decision-making, and team collaboration.
- Data-Driven Decision-Making: Experience using data and metrics to drive improvements, with proficiency in tools like Excel or Tableau.
- Campaign Management and Optimization: Skilled in building and optimizing multiple, simultaneous marketing campaigns, with a focus on digital channels.
- Cross-Functional Team Experience: Experience managing or working within cross-functional marketing and creative teams.
Preferred Qualifications
- Multi-Territory Campaign Management: Experience managing campaigns across multiple territories and languages.
- Digital Marketing and Content Production: Familiarity with digital marketing and content production timelines and processes.
- Strategic and Tactical Expertise: Equally comfortable building strategic marketing plans and executing at a tactical level.
- Marketing Automation and Project Management Platforms: Experience with contemporary marketing automation and project management platforms, such as Marketo and Workfront.
What We Offer
At AWS, we're committed to providing a comprehensive total rewards package that reflects our company values and culture. As a Global Digital Marketing Manager, you can expect:
- Competitive Salary: A salary range of $70,900 to $151,700 per year, depending on market location and experience.
- Equity and Benefits: A total compensation package that includes equity, sign-on payments, and other forms of compensation, in addition to a full range of medical, financial, and other benefits.
- Remote Work Arrangement: A flexible, hybrid remote work arrangement that allows you to work from anywhere.
- Career Growth and Development: Opportunities for career growth and professional development within a dynamic and innovative company.
Our Culture and Work Environment
At AWS, we're passionate about creating a diverse and inclusive workplace culture that values ownership, trust, learning, and innovation. As a Global Digital Marketing Manager, you'll be part of a team that is:
- Customer-Obsessed: We're committed to delivering exceptional customer experiences and driving business success.
- Innovative and Curious: We're always looking for new ways to innovate and improve our marketing efforts.
- Collaborative and Inclusive: We value diverse perspectives and experiences, and we're committed to creating an inclusive work environment.
Why Join Our Team?
If you're a motivated and experienced digital marketing professional looking to drive success in a fast-paced, global environment, we want to hear from you. As a Global Digital Marketing Manager at AWS, you'll have the opportunity to:
- Drive Business Success: Make a meaningful impact on our global marketing efforts and drive business success.
- Develop Your Skills: Grow your skills and expertise in digital marketing, campaign management, and team collaboration.
- Be Part of a Dynamic Team: Join a talented and innovative team that's passionate about delivering exceptional customer experiences.
We Encourage You to Apply!
Even if you feel you're not a perfect match, we'd still love to hear from you. We're looking for great people to join our friendly team, and we're committed to providing a comprehensive total rewards package that reflects our company values and culture.
Apply Now