Role Overview
This role will be responsible for executing and optimizing our demand generation engine, with a strong focus on delivering measurable results in the form of highly qualified leads and revenue growth. You'll work closely with Product, Product Marketing, and Sales teams to create and optimize campaigns that drive business growth.
Key Responsibilities
Growth Strategy & Execution
Drive measurable growth in qualified leads and revenue through strategic marketing campaigns
Own key performance metrics including pipeline generation, conversion rates, and revenue contribution
Continuously optimize campaign performance based on data-driven insights
Work closely with Sales to understand and improve lead quality and conversion rates
Develop and maintain a robust pipeline of marketing qualified leads
Marketing Operations
Serve as the primary owner of our HubSpot instance, ensuring optimal utilization of its features
Build, manage, and optimize multi-channel marketing campaigns
Implement and maintain marketing automation workflows and lead scoring models and workflows
Develop and optimize email nurture streams and conversion paths
Create and maintain dashboards for tracking and reporting on key metrics
Lead Generation & Management
Manage lead sourcing and curation using internal data and platforms like ZoomInfo
Identify and recommend new technologies and platforms to enhance lead generation efforts
Design and implement lead qualification frameworks
Optimize lead handoff processes between Marketing and Sales
Maintain high standards for lead quality while scaling lead volume
Cross-functional Collaboration
Partner with Product Marketing to align campaigns with product messaging and launches
Work with Product team to leverage product insights for campaign targeting
Collaborate with designers to create high-converting marketing assets
Coordinate with Sales to understand their needs and improve lead quality
Build strong relationships across teams to ensure campaign success
Required Skills & Experience
5+ years of B2B marketing experience with a proven track record of driving revenue growth
Demonstrated success in implementing and managing marketing campaigns that deliver measurable results
Advanced expertise in HubSpot and marketing automation platforms including implementation from scratch, maintenance and optimization
Experience with lead sourcing tools (ZoomInfo, etc.) and best practices
Strong analytical skills with the ability to make data-driven decisions
Excellent project management and cross-functional collaboration abilities
Deep understanding of B2B sales cycles and lead qualification processes
Key Success Metrics
Growth in marketing qualified leads (MQL) volume and quality
Improvement in lead-to-opportunity conversion rates
Revenue contribution from marketing-sourced leads
Campaign performance metrics (conversion rates, ROI)
Sales team satisfaction with lead quality
Pipeline velocity and conversion metrics
Ideal Candidate Qualities
Results-driven mindset with a focus on revenue impact
Strategic thinker who can also execute tactically
Strong collaborator who builds effective relationships across teams
Data-oriented decision maker
Proactive problem solver with a growth mindset
Excellent communication and interpersonal skills
Apply Now