About the Company
They're one of Latin America's largest remote-talent marketplaces — over a decade in business, with more than 10 million registered professionals.
They're rebuilding into a lean, AI-native company where a small group of exceptional people can do what used to take entire departments. This is one of those seats.
They're hiring a senior, hands-on Growth & Performance Lead to own all paid media and optimize their core acquisition funnels. You'll report directly to the CEO and run the function like a team of one, leveraging AI to scale execution.
What You'll Own
Paid media, end to end. Every acquisition channel is yours. You define the strategy, build campaigns, manage budgets, optimize performance, and decide where every dollar goes.
The acquisition funnels. You own the optimization of their three core growth engines:
Marketplace — acquiring new clients profitably while keeping payback below six months.
Education — driving paid acquisition for the Accelerator, maximizing ROAS.
B2B Inbound — turning inbound traffic into qualified Opportunities through better conversion.
The full journey until the conversion point. Landing pages, forms, messaging, CRO, experimentation, attribution—you own everything between the first click and the qualified lead or signup.
The numbers. You're accountable for business outcomes, not marketing activity.
How You'll Be Measured
Performance marketing is simple: either the numbers improve or they don't.
Your scorecard is built around three core business outcomes:
Marketplace clients acquired with payback below six months.
Education ROAS.
Quantity and Cost per Sales Qualified Opportunity (SQL) for B2B Inbound.
You're not measured by campaigns launched, experiments run, or dashboards built. Those are inputs. Success is moving acquisition economics in a measurable and sustainable way.
Within your first 90 days, the expectation is to deliver visible improvement in at least two of the three business lines.
The Autonomy
This is real ownership—not propose-and-wait ownership.
You can scale Marketplace spend without a predefined ceiling, as long as payback remains below six months.
You decide how to allocate the monthly Education budget across countries, products, and channels.
You choose channels, audiences, creatives, bidding strategies, and campaign structure without approval.
You iterate on landing pages, forms, messaging, and CRO whenever you believe it will improve conversion.
If you find profitable growth, they'll back it.
What You Won't Own
This role intentionally has clear boundaries.
Closing B2B customers after Opportunities are generated.
Talent matching and marketplace operations.
Education content, webinars, and program delivery.
Product onboarding and post-signup activation.
SEO, organic growth, lifecycle marketing, and email.
How You Operate
This isn't a role where performance gets reviewed once a month.
Daily: monitor spend, ROAS, payback, campaign health, and make scaling or pause decisions.
Weekly: review performance across Marketplace, Education, and B2B, identify gaps, and prioritize new experiments.
Monthly: analyze the complete funnel, identify drop-offs, review CAC, ROAS, and payback trends, and define the CRO roadmap.
Quarterly: rethink channel mix, budget allocation, and overall acquisition strategy.
You keep performance visible through clean dashboards, structured experimentation, reliable attribution, and clear documentation.
The Bar
Curiosity. You're constantly testing, learning, and finding better ways to acquire customers. That's also why you're already AI-native.
Execution. You don't wait for perfect conditions. You move quickly, ship improvements continuously, and own the outcome from beginning to end.
Commercial thinking. You naturally think in CAC, payback, ROAS, conversion rates, funnel economics, and profitable growth—not vanity metrics.
Judgment. You know when to double down, when to kill an experiment, and when to change strategy entirely.
You, Probably
You've personally managed meaningful paid acquisition budgets with measurable business impact.
You have proven experience improving CAC, ROAS, payback, conversion rates, or Cost per SQL.
You're equally comfortable inside Google Ads, Meta Ads Manager, GA4, spreadsheets, and funnel analysis.
You understand attribution, experimentation, landing page optimization, and conversion rate optimization.
You think like an owner, not a channel manager.
You move fast, prioritize ruthlessly, and make decisions backed by data.
The AI Part (Non-Negotiable)
You already work AI-first. You use AI to generate creative variations, write copy, analyze funnels, build reports, create landing pages, automate workflows, and speed up experimentation.
This isn't about being curious about AI. It's already embedded in how you work every day, and we'll ask you to show us.
This Isn't For You If...
You need a large team to execute your ideas.
You measure success by campaigns launched instead of profitable growth.
You prefer owning channels rather than owning business outcomes.
You expect someone else to optimize the funnel after the click.
You rely on long planning cycles instead of rapid experimentation.
AI is something you plan to learn rather than already use daily.
What They Offer
Full-time individual contributor role.
100% remote work.
Competitive compensation in USD.
High autonomy and ownership from day one.
Direct exposure to the CEO and strategic business decisions.
The opportunity to build growth inside an AI-native company transforming how remote work operates.
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