This role serves as Simbe’s editorial and communications leader, translating business strategy into narratives, programs, executive platforms, and market influence that strengthen the company’s reputation, accelerate commercial growth, and reinforce its leadership in physical AI.
Responsibilities
Partner with the SVP of Market to define key storylines and messaging architecture that support Simbe’s business goals, GTM strategy, and corporate narrative.
Serve as editor-in-chief across corporate and executive communications, ensuring every launch, campaign, announcement, research report, and asset reinforces a consistent company narrative.
Identify and develop new narrative opportunities based on market trends, customer success, competitive dynamics, and emerging technologies, including proactive workforce narratives that elevate retail work.
With crossfunctional partners, translate Simbe’s competitive positioning and category strategy into compelling external narratives across communications programs.
Develop executive communications strategies, messaging, and platforms for company executives, Strategic Advisory Board members, Board members, partners, and customer executives.
Own the company thought leadership content calendar, partnering closely with Product Marketing to distill the editorial calendar into owned and earned thought leadership opportunities.
Partner with the SVP of Market, PR agency, and key executives to maximize executive visibility through speaking engagements, media interviews, podcasts, contributed content, social media, and cross-channel amplification.
Own annual and quarterly communications planning while managing Simbe’s PR agency to ensure programs align with business priorities and GTM objectives.
Lead integrated communications program for company milestones, partnering across the business to maximize impact via earned, owned, executive, customer, investor, advisor, and partner communications.
Guide communications priorities with the PR agency to increase Simbe’s visibility across media, analysts, awards, conferences, and executive platforms.
Expand Simbe’s analyst relations program and strengthen relationships with leading industry analysts.
Support executive media preparation, messaging, and crisis communications as needed.
Own the integrated editorial calendar across earned, owned, executive, and customer communications.
Lead Simbe’s social strategy and customer storytelling program, partnering across Customer Success, Strategy & Scaling, Sales, Product Marketing, Design, and client communications teams.
Partner across marketing to package every major announcement into a reusable communications toolkit that equips commercial and executive teams to activate the stories across earned, owned, and customer-facing channels.
Maintain editorial excellence and consistency across all external communications.
Lead shopper education, influencer engagement, and the Robot Ambassador Program while expanding relationships with retailers, partners, industry associations, and standards organizations to strengthen Simbe’s market leadership.
Manage resourcing for Simbe’s public affairs program, partnering with industry and policy organizations to raise Simbe’s visibility on Capitol Hill and across the US.
Support initiatives that reinforce Simbe’s reputation as the category leader shaping the future of intelligent retail.
1. Narrative & Messaging
Ensure consistency, quality, and strategic alignment across every public-facing asset.
2. Executive Communications
Build executive platforms that reinforce Simbe’s market leadership.
3. Corporate Communications
Lead communications programs that strengthen reputation and accelerate commercial growth.
4. Editorial & Content Strategy
Build an editorial engine that compounds Simbe’s influence across every channel.
5. Industry Influence
Expand Simbe’s influence across retail, technology, and public policy ecosystems.
Requirements
10+ years leading corporate communications, executive communications, PR, or content strategy with progressively increasing responsibility.
Experience building communications programs at a high-growth B2B technology company, preferably in enterprise software, AI, robotics, or a related industry.
Proven success partnering with executive teams to shape company narratives, executive platforms, product launches, customer announcements, and thought leadership.
Experience managing PR agencies, analyst relations, media relationships, and cross-functional communications programs.
Demonstrated business acumen and curiosity, with the ability to quickly understand complex technologies and translate them into compelling market narratives.
Exceptional writer, editor, and storyteller with the ability to simplify complex technologies for diverse audiences.
Strong editorial judgment and strategic thinking, connecting individual communications into a cohesive narrative that advances business objectives.
Executive presence with experience advising senior leaders on messaging, media, presentations, and public speaking.
Highly organized and collaborative leader who excels at influencing across functions, managing competing priorities, and driving complex initiatives from strategy through execution.
Experience helping define or scale an emerging technology category.
Existing relationships with business, retail, and technology media, as well as leading industry analysts.
Experience supporting enterprise customer communications, public affairs, and executive communications during periods of rapid growth.
Familiarity with retail, AI, robotics, supply chain, or enterprise software.
Experience
Capabilities
Preferred Qualifications
Success in this role looks like…
Simbe is consistently recognized as the category leader in Physical AI and Store Intelligence.
Company announcements generate inbound retailer interest and sustained engagement across media, customers, executives, investors, partners, and employees
Simbe executives become trusted voices shaping conversations about the future of retail and AI.
Communications programs measurably contribute to commercial growth, recruiting, and brand reputation.
Marketing, Commercial, and Executive teams rely on Communications as a strategic partner that elevates every major initiative.
Simbe Values: R. E. T. A. I. L.
Result Driven - We are customer-centric and results-driven. We strive to create immense value for our team, partners, customers, and investors.
Empathetic - We are sensitive and mindful. We support each other in challenging times, both professionally and personally.
Transparent - We highly value open communication internally, and with our partners and customers. We are receptive to feedback.
Agile - We are agile and always eager to learn. We quickly adapt to changes and customer needs.
Innovative - We are bold and innovative, with an intense focus on product design and user experience.
Leaders - We strive for excellence. We are accountable, the best at what we do, and leaders in our field.
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