Inbound Marketing Manager (B2B Pipeline & Demand Generation) – Remote | LinkedIn Growth
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
We’re hiring an Inbound Marketing Manager to build and scale a B2B pipeline through content.
This is not a traditional content role.
Your job is simple:
Turn content → conversations → pipeline.
You will:
- Create high-performing LinkedIn content
- Convert engagement into real conversations
- Drive qualified leads into the pipeline
You’ll work directly with the founder (who closes deals), while you focus on generating consistent inbound opportunities.
What You’ll Own
Content-Driven Lead Generation (Primary Focus)
- Create high-performing LinkedIn content, including:
- Posts
- Hooks
- Carousels
- Identify content angles that attract high-intent B2B buyers
- Test and optimize content based on performance
Content → Conversation → Pipeline
- Turn engagement into real conversations through:
- Likes
- Comments
- Profile views
- Initiate natural, non-salesy DMs
- Qualify prospects and move them into the pipeline
Audience Engagement & Lead Nurturing
- Engage daily through comments and DMs
- Build relationships, not just send messages
- Follow up consistently with value-driven interactions
Funnel & Conversion Optimization
- Build simple inbound funnels:
- Content → Engagement → Conversation → Call
- Improve conversion rates at every stage
- Create:
- Lead magnets
- Nurture flows
Supporting Sales (Nice-to-Have)
- Share insights with the founder on:
- Messaging
- Objections
- Audience behavior
- Help improve conversion quality
What Makes You a Strong Fit
- You know how to turn content into pipeline, not just likes
- You’ve personally generated:
- Leads
- Conversations
- Booked calls
- You think in funnels and systems, not just posting
- You’re both:
- Creative with content
- Analytical with performance
- You take ownership of outcomes
Requirements
Must-Have
- 2+ years of experience in:
- B2B inbound marketing
- Content-led growth
- Strong experience with LinkedIn content
- Proven ability to:
- Generate inbound leads
- Drive conversations
- Excellent copywriting skills
- Understanding of B2B sales cycles (2–3 months)
Nice to Have
- Experience building personal brands
- Familiarity with tools such as:
- HubSpot
- Apollo
- Experience with:
- Lead magnets
- Content funnels
- Exposure to SaaS or B2B services
What a Typical Day Looks Like
- Write and publish LinkedIn content
- Engage with the audience through comments and DMs
- Start conversations with high-intent prospects
- Follow up and nurture leads
- Track performance and optimize content
- Collaborate with the founder on pipeline quality
In short: You turn attention into conversations—and conversations into revenue pipeline.
Key Metrics (KPIs)
- Number of inbound conversations generated
- Qualified leads added to the pipeline
- Conversion rates:
- Content → Conversation
- Conversation → Call
- Engagement quality (not vanity metrics)
- Consistency of content output
Why This Role Stands Out
- Direct impact on revenue, not just marketing metrics
- High ownership over inbound pipeline generation
- Work directly with the founder in a fast feedback environment
- No corporate layers or slow approval processes
- Opportunity to grow into:
- Head of Growth
- Demand Generation Lead
Interview Process
- Initial Screening Call
- Recruiter Interview
- Final Interview
- Offer & Onboarding
Apply Now
If you’ve successfully generated pipeline from content and understand how to turn audience → relationships → revenue, this is a high-impact opportunity to own inbound growth and drive measurable business results.
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