The Mission
Berry Law is looking for a Personal Injury Sales Agent who thrives in a competitive, mission-driven environment and is passionate about helping injured clients take the next step toward justice, recovery, and fair compensation.
The Personal Injury Sales Agent converts prospective clients into Berry Law clients by delivering a white-glove intake and consultation experience, building trust quickly, and consistently meeting or exceeding sales targets. This role ensures injured clients feel heard, respected, and confident that Berry Law will fight for them during one of the most challenging times in their lives.
Key Outcomes (Accountabilities)
1. Revenue & Conversion Performance
Meet or exceed monthly and quarterly sales conversion targets while consistently converting qualified personal injury leads into retained clients. Maintain disciplined follow-up to maximize every conversion opportunity.
Success Metrics:
- Conversion rate targets met or exceeded
- Monthly and quarterly sales targets achieved
- Lead-to-client conversion velocity
2. Client Experience Excellence
Deliver a white-glove intake experience that reflects Berry Law's commitment to serving injured clients with compassion and urgency. Every interaction should leave clients feeling valued, understood, and confident in their decision to work with Berry Law.
Success Metrics:
- Client satisfaction scores (CSAT/NPS)
- Professional communication quality across phone, email, and text
- Positive feedback and testimonials from prospective and retained clients
- First-call resolution rate and intake completion speed
3. Lead Management & CRM Discipline
Maintain accurate, real-time documentation of all client interactions and sales activity to ensure a strong and reliable sales pipeline. Treat the CRM as the single source of truth for client relationships.
Success Metrics:
- 100% documentation of interactions in CRM within 24 hours
- Timely follow-up on inbound and outbound leads (within SLA)
- Accurate pipeline management and forecasting
- Lead response time and follow-up cadence adherence
4. Sales Process Execution
Execute Berry Law's proven personal injury sales process with precision while continuously improving through coaching, training, and self-assessment. Master the art of consultative selling that prioritizes client needs during vulnerable moments.
Success Metrics:
- Adherence to sales scripts and consultation structure
- Demonstrated improvement through coaching sessions
- Active participation in sales training and development programs
- Call quality scores and peer review feedback
5. Medical & Case Assessment Acumen
Quickly assess the viability and value of personal injury cases by understanding medical terminology, injury types, treatment protocols, and insurance considerations. Identify high-value cases and red flags efficiently.
Success Metrics:
- Accuracy in case qualification and assessment
- Ability to ask relevant medical and treatment questions
- Understanding of injury severity and long-term implications
- Effective communication with clients about medical aspects of their case
6. Team Contribution & Culture
Contribute to a high-performance, competitive team environment aligned with Berry Law's mission and values. Lift others while pursuing personal excellence.
Success Metrics:
- Collaboration effectiveness with intake, legal, and marketing teams
- Positive contribution to team culture and morale
- Support of team sales targets and collective initiatives
- Knowledge sharing and mentorship of new team members
Competencies (What A Players Demonstrate)
Competitive Drive
- Strong internal motivation to win and achieve targets
- History of success in competitive environments (sales, athletics, academics, healthcare)
- Thrives on performance metrics and leaderboards
Medical & Healthcare Literacy
- Understanding of medical terminology, injury types, and treatment processes
- Ability to discuss injuries, diagnoses, and treatment plans with clients
- Familiarity with healthcare systems, insurance claims, and medical documentation
- Comfort navigating conversations about pain, suffering, and recovery
Empathy & Emotional Intelligence
- Deep empathy for clients experiencing pain, trauma, and life disruption
- Ability to balance compassion with professional boundaries
- Skilled at de-escalating emotional situations
- Recognizes when clients need extra support or reassurance
Curiosity & Listening Skills
- Asks insightful, open-ended questions to understand client injuries and circumstances
- Actively listens without interrupting
- Adapts communication style based on client personality, injury severity, and emotional state
Coachability
- Welcomes feedback and implements coaching quickly
- Demonstrates continuous improvement week over week
- Seeks out learning opportunities proactively
Adaptability
- Thrives in a fast-paced, evolving environment
- Quickly learns personal injury law concepts and case evaluation criteria
- Pivots strategy based on client feedback and case circumstances
Persistence & Tenacity
- Follows up consistently without being pushy
- Demonstrates resilience when facing objections or rejection
- Maintains positive attitude through ups and downs
Professional Communication
- Clear, confident, and empathetic communication via phone, email, and text
- Ability to build rapport quickly and establish trust with injured clients
- Adjusts tone and approach based on client needs and emotional state
- Skilled at explaining complex legal and medical concepts in accessible terms
Mission Alignment
- Genuine passion for helping injured people get justice and fair compensation
- Understands and embodies Berry Law's core values
- Takes pride in being part of something bigger than a paycheck
Ideal Candidate Background
Required:
- Proven success in sales or other competitive, performance-driven environments
- Comfortable working with sales metrics, KPIs, and performance targets
- Ability to work independently while contributing to team success
- Strong organizational skills and attention to detail
Strongly Preferred (Medical/Healthcare/Insurance Background):
- Experience in personal injury, medical treatment, healthcare, insurance, or related fields
- Background as medical assistant, nurse, EMT, paramedic, or healthcare professional
- Experience in insurance claims, medical billing, or case management
- Prior work in chiropractic offices, physical therapy clinics, or medical practices
- Experience in workers' compensation, disability claims, or health insurance
- Background in medical sales, pharmaceutical sales, or healthcare administration
Also Preferred:
- Experience using CRM systems (Salesforce, HubSpot, Clio, etc.)
- Prior intake, legal sales, or client-facing sales experience in personal injury law
- Background in consultative or solution-based selling
- Experience in high-stakes or emotionally sensitive client interactions
- Bilingual capabilities (Spanish/English) a plus
Work Environment
- Schedule: Full-time, Monday–Friday (some flexibility for urgent client needs)
- Location: In-office or remote opportunities available depending on performance and tenure
- Culture: Fast-paced, performance-driven sales environment with a collaborative team culture focused on winning and serving injured clients
- Team Structure: Report to Sales Manager; collaborate closely with PI intake coordinators, attorneys, and marketing team
Compensation & Benefits
Berry Law offers competitive compensation and performance incentives designed to reward top performers:
Compensation:
- Competitive base salary
Benefits:
- Comprehensive health, dental, and vision insurance
- 401(k) with company match
- Generous PTO and paid holidays
- Life and disability insurance
- Employee Assistance Program (EAP)
About Berry Law
Berry Law is proud to be recognized as:
- Inc. 5000 Fastest Growing Companies (6 consecutive years)
- Law Firm 500 Honoree (5 years)
- Department of Labor HIRE Vets Award Recipient
- Secretary of Defense Pro-Patria Award Recipient
- U.S. World News Best Companies to Work For Recipient
We are a mission-driven law firm dedicated to fighting for justice and protecting the rights of injured individuals. Our team is built on the values of integrity, excellence, and relentless advocacy.
is an Equal Opportunity Employer.
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