Build a Breakout Media Platform from the Ground Up
Overview
Justin and Travis Maderia are fourth-generation lobster fishermen and entrepreneurs, co-founders of Lobsterboys, building a next-generation media platform rooted in real life, discipline, and truth.
This is not a typical content role. We are building a platform at the intersection of:
1) Entrepreneurship — building real businesses from the ground up
2) Health & Wellness — discipline, performance, and clean food
3) Truth & Transparency in the Food System — exposing how the system actually works
The goal is to build a must-watch, must-follow platform that earns attention, builds trust, and scales into a major media presence. We are looking for a builder—someone experienced who knows what it takes.
What You Will Lead/Own:
1. The Blueprint: Architect the full content strategy across:
YouTube long-form + clips, Live streaming Twitch, Kick, YouTube Live and Short-form IG, TikTok, Shorts as well as X
Define formats, series, and content systems that are repeatable and scalable
2. The Content: Shape content that stops the scroll immediately, holds attention and drives subscribers—not just views. Translate real-world experience, such as building businesses or life on the water, into compelling narratives., clean food and performance, and exposing broken systems
3. The Growth Engine: Drive organic audience growth from early-stage to scale. Build an audience that consistently returns.
4. Execution & Team. Work directly with Justin and Travis on, content direction, filming structure studio, field, live. Build the team: define workflows, set production standards and align videographers, editors, and distribution
5. Platform Mastery: You understand—deeply—how platforms actually grow:
YouTube: retention, thumbnails, titles, pacing
Live Twitch/Kick: engagement, community, real-time content
Short-form: hooks, velocity, shareability
X strategy and planning
What We’re Looking For
A proven builder who has personally taken a creator from under 10K to 100K+ subscribers and followers within 12 months or less. Growth must be organic and not driven by paid ads or vanity tactics.
To apply please provide:
1) A short few sentences on why you are the ideal candidate for this role.
2) Include Creators you’ve worked with Specific names, links are required where you've built their platform from a relatively low level to over 100K+. Include links please to channels and content.
3) Your specific role in driving that growth. what you did and what other partners were in place to deliver the growth achieved