Manager, Content Strategy & Organic Growth

Manager, Content Strategy & Organic Growth

A builder role with a clear path to Senior Manager. Title reflects the depth of evidence you bring on day one, not your ceiling.

Build Seeking's next-generation organic discovery engine. Make the brand the obvious answer wherever ambitious daters are searching, scrolling, and asking.

Company Seeking.com (Reflex Media)

Department Digital Marketing

Reports To Director of Growth & Lifecycle Marketing

Type Full-Time, Exempt. Individual contributor role; no direct reports.

Location Remote (US).

Compensation $110,000 to $145,000 base for the Manager level. Higher for candidates who meet the Senior Manager bar and arrive already AI-native proficient. Performance and outcome-dependent incentive plan included.

Travel Required for team meetings, offsites, and project needs

About the Role

Seeking.com is the world's largest premium dating platform, and we are entering the most important chapter of our brand transformation. We are looking for a Manager, Content Strategy & Organic Growth who will own the next generation of organic discovery end to end as a hands-on operator. You will define the strategy, brief the content, build the AI workflows, ship the assets, read the results, and rewrite the strategy by Friday.

This role sits at the intersection of content, AI, organic search, social, and reputation. You will set the discovery roadmap, build AI-automated production loops, lead Seeking's presence across YouTube, Reddit, forums, traditional search, and AI chatbots, and stand up the foundation of a real reputation management program. You will report to the Director of Growth & Lifecycle Marketing and partner closely with Social, Creative, Production, Brand, Product, Data, and IT.

Let's be direct: we are not looking for an SEO manager replacement. The old SEO playbook is fading. We are not looking for a strategist who hands the work to an agency, either. We are looking for a builder who can sit down in week one, audit how Seeking shows up across every surface that matters, kill what is not working, and ship a measurably better content engine. If that is you, keep reading. If you want a corporate seat where the work gets handed to a contractor, this is not your role.

A note on the title: this is an individual contributor role. You manage projects, contractors, agencies, and cross-functional dependencies, not direct reports.

Why This Role Exists

Seeking is moving past its legacy reputation and becoming the definitive platform for ambitious, eligible people building extraordinary lives. The single biggest organic lever we can pull right now is the quality, frequency, and discoverability of the content we put into the world, and the trust we earn back on the surfaces where the brand is debated.

Traditional search is one channel among many, and shrinking in influence. The bigger opportunities live on YouTube, on Reddit, in short-form social, on review sites, on Wikipedia, and increasingly in answers from ChatGPT, Gemini, Claude, and Perplexity. We need someone who can build for all of those surfaces at once, using AI-driven systems to scale without scaling headcount.

The discipline itself is also changing. Traditional SEO is giving way to AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and AIO (Artificial Intelligence Optimization) as overlapping disciplines for earning visibility in the new search experience. We expect this hire to be fluent in all of them, biased toward where the audience is heading, and able to teach the rest of the marketing team along the way.

We also need someone who can operate WordPress where it still exists, lead the migration off it onto an AI-native publishing workflow, and treat the migration as an opportunity rather than a chore.

Who Should Apply

We care more about systems thinking than resume. We are especially open to candidates from these backgrounds:

• Hands-on content strategy or organic growth ICs. at consumer subscription businesses (dating, streaming, fitness, fintech, news, creator brands) who have personally built and shipped the content engine, not just briefed it. Some of you may carry a Senior Manager title today; we care about how close you stay to the work.
• Growth marketers with deep content and social fluency. who have driven measurable organic growth across multiple surfaces and can show the case studies, not just the dashboards.
• Senior content marketers from creator-led or media-led brands. who already think in terms of formats, audiences, and channels, and who have built editorial calendars that produce results across YouTube, social, and search.
• Brand reputation, community, or earned-media operators. who have stood up a real Trustpilot, Glassdoor, brand-owned community, or official platform-native content program at a consumer brand and have a point of view on the responsible use of AI in reputation work.
• AI-native marketing operators. who have built and shipped automated content or discovery workflows in production, regardless of their current job title.

If you brief the work to a vendor and wait for the deck, this role is not for you. On day one, you should be able to audit how Seeking is being discovered across every surface that matters, identify what is broken, ship one improvement, and present a working draft of a multi-channel strategy by the end of week two. That is the bar.

What You'll Find on Day One

• A multi-channel content footprint. with real organic traffic, but with the brand conversation split across surfaces we do not yet fully own (Reddit, YouTube, forums, AI answers).
• A legacy WordPress estate. covering the Seeking blog and STNDRDS, with content workflows that depend on manual coding and hand-built landing pages.
• A nascent reputation program. with Trustpilot, Reddit mentions, and Wikipedia presence largely untended, and an obvious opportunity to take ownership of the brand conversation.
• A Director who wants you running, not ramping. You will get context, access, and air cover. You will not get a six-month onboarding plan.
• A working budget for specialist contractors. agencies, and creator partnerships, so you can stay strategic and bring in outside skill where it makes the work better. You direct the spend in coordination with your manager.
• Permission to ship in week one. Your first quick win is expected, not a stretch. Audit the active surfaces, retire what is not working, and put one well-designed content asset or workflow live.

What You'll Own

Content Strategy Across Channels

• Own Seeking's multi-channel content strategy end to end, mapping content types (advice, educational, dating etiquette, success stories, member journeys, expert interviews, cultural commentary) to defined audience segments (the curious, the believer, the critic, the returning member, the press, the partner).
• Select the right format for each story across short-form social video, long-form YouTube, documentary-style interviews, explainer animation, articles, podcasts, and creator collaborations.
• Build and operate the editorial calendar across owned and earned surfaces, and align it with brand campaigns, product launches, and cultural moments.
• Produce content directly when speed, voice, or judgment require it. You are a builder, not a briefer.

Production Ownership & Project Management

• Own content creation end to end, from concept and brief through delivery and publication, even when the bulk of the work is executed by internal teams or external partners. You are responsible for the outcome, not just the strategy.
• Source the right executor for each piece of work, whether that is Seeking's Social, Creative, or Production team, a freelancer, an agency, or a creator. Manage the working relationship, the scope, and the brief.
• Define scope, timeline, quality bar, and success criteria for every piece, and hold them. Make the trade-off calls when something has to give.
• Run multiple content workstreams in parallel without dropping balls. Maintain a single production calendar that the whole team can see.
• Coordinate dependencies across Brand, Legal, PR, Product, and Customer Experience so content ships on schedule and on-brand.
• Manage the working contractor and agency budget against output and outcomes. Renew what is producing, retire what is not.

AI-Native Production and Workflow

• Design and build AI-automated content loops that move a topic from research to draft to optimized output across channels, with appropriate human review checkpoints.
• Develop prompt libraries, agents, and templates that let the broader marketing team apply AI consistently, safely, and on-brand.
• Continuously test new AI tools, models, and methods, and absorb the ones that earn their place. Retire workflows when they stop earning theirs.
• Apply AI to personalize landing pages, ad creative, and on-page experiences at scale.
• Migrate Seeking's blog, STNDRDS, and other legacy WordPress properties onto a new AI-native publishing system, maintaining WordPress where required during transition.

Discovery Across Search, Social, and AI Answers

• Build content engineered to surface in Google, AI Overviews, YouTube, short-form social platforms, and through Seeking's official brand profiles on Reddit, Quora, and similar communities.
• Lead Seeking's AEO and GEO work end to end: structure content, schema, structured data, brand-entity signals, and citation strategy so the brand shows up correctly in AI Overviews, featured-answer surfaces, and the answers from ChatGPT, Gemini, Claude, Perplexity, and the next wave of LLM-powered discovery surfaces.
• Own Seeking's AIO program as the umbrella discipline that ties traditional SEO, AEO, and GEO together, with shared measurement, shared instrumentation, and a single discovery roadmap.
• Develop and execute link-building and topical authority strategies that strengthen domain authority and brand citation frequency.
• Partner with Social, Creative, and Production to extend content into the formats and platforms where the audience actually spends time.

Foundational Reputation Operations (Year One)

• Stand up Seeking's Trustpilot program, including a customer review request flow and a structured response operation.
• Build Seeking's native brand presence on Reddit, Quora, and similar public forums through official brand profiles and value-first content. We do not engage in native organic threads, in line with platform guidance and to avoid the well-documented backlash against brand intrusion.
• Stand up or activate a Seeking-owned community on the platforms where direct, brand-led engagement is welcomed, giving members and prospects a clear place to interact with the brand.
• Monitor public forum conversations for situational awareness and risk flagging only. Route flagged issues to the right internal team rather than engaging in the thread.
• Begin a measured, human-led approach to brand presence on Wikipedia and major press sites. Understand the rules of each platform before you act on them.

Full Reputation Management Program (Year Two Expansion)

• Build a full reputation management program covering Trustpilot, Glassdoor, app stores, press sites, and Wikipedia.
• Scale AI-assisted response operations on owned surfaces (Trustpilot, Glassdoor, app stores, brand-owned community) with human oversight, audit trails, and clear escalation paths to Brand, PR, Legal, and Customer Experience.
• Grow Seeking's official brand presence on Reddit, Quora, and adjacent platforms through native, value-first content from official accounts, in line with each platform's guidance on brand participation.
• Build out the Seeking-owned community as the primary channel for direct brand engagement, with content programming, member rituals, and clear moderation standards.
• Expand AI-automated discovery and reputation systems into adjacent Seeking properties as the engine matures.

Analytics, Reporting and Cross-Team Coordination

• Define the small set of KPIs that matter (organic traffic, organic joins, organic conversions, sentiment, review ratings, share of voice on target surfaces) and report against them weekly and quarterly.
• Translate performance data into next-cycle priorities. Flag risks early and route them to the right internal team.
• Serve as the primary owner for organic discovery and brand reputation, partnering with Social on creator work, with Creative and Production on asset development, with Performance Media on paid amplification of organic wins, with Lifecycle on owned-channel storytelling, and with PR on press and forum moments.

Required Qualifications

• Bachelor's degree. in marketing, communications, journalism, English, media studies, business, or a related field. Equivalent practical experience considered in place of a degree. Advanced degree welcomed but not required.
• Three to seven years of marketing experience. with at least two years owning content strategy or organic growth end to end at a consumer brand.
• A documented track record of organic growth. at a prior consumer brand, with traffic, conversion, and brand visibility numbers you can point to. Case studies and before-and-after data are expected at interview, not optional.
• Either AI-native at hire, or capable of becoming AI-native within 90 days. Candidates who already have shipped AI-automated workflows in production are strong contenders for the Senior Manager track. Candidates without that portfolio must demonstrate a proven track record of learning new technical tools and workflows fast, with the willingness and ability to meet the 90-day AI-native bar.
• Multi-format content fluency. across short-form video, long-form video, written, and audio. You have a point of view on which format earns which moment.
• Strong fluency with current AI tools. including large language models, agents, prompt frameworks, and no-code or scripting automation. You can describe how you have used AI in your current workflow today.
• Hands-on experience with GA4, Search Console, and a paid SEO platform. such as SEMrush or Ahrefs. You read your own analytics, not someone else's deck.
• Working fluency in AEO and GEO. You understand schema markup, structured data, brand-entity strategy, citation patterns, and the emerging visibility tools for AI-generated answers. You have a point of view on which signals matter and which are noise.
• Working knowledge of WordPress. sufficient to maintain legacy Seeking properties and lead a migration off them. Light front-end fluency to read and adjust HTML, CSS, and component-level changes when needed.
• Demonstrated outcome ownership. You set the targets and you meet them. You report your numbers without being asked.
• Comfort with public-facing reputation work. and a clear-eyed view of the risks. You understand that Reddit, Quora, and Wikipedia all have strong norms against brand intrusion into organic conversation, and that the right move is usually building official, value-first owned presence rather than engaging in native threads.
• Project management instincts. You can hold multiple content workstreams in parallel without dropping balls. You write tight briefs, source the right executor, run on timelines, and integrate the work across internal teams and external partners.
• Sound editorial judgment. and an instinct for what aligns with the Seeking brand and what does not.

Preferred Qualifications

• Direct experience growing organic discovery on YouTube, TikTok, Instagram, or other short-form social platforms at a consumer brand.
• Direct relationships with creators, influencers, or production partners that can be activated for brand work.
• Experience standing up a Trustpilot, Glassdoor, or comparable review-management program.
• Experience operating on Reddit, Quora, or similar communities in a brand or community capacity, with a clear understanding of platform norms.
• Experience leading or supporting a CMS migration, particularly off WordPress to a more automated or AI-native publishing stack.
• Familiarity with reputation monitoring tools such as Trustpilot, Brand24, Talkwalker, or comparable systems.
• Experience operating in a dating, lifestyle, or category-defining consumer brand where reputation work carries real weight.

Critical Success Factors

• Builder, not briefer. You design the strategy, you brief the asset, you ship the workflow, and you read the result. You do not need an agency to translate.
• Producer mindset. You own content end to end, from brief to published asset. You set the scope, source the executor, run the schedule, hold the quality bar, and ship on time, even when most of the hands-on work is being done by someone else.
• Channel-agnostic strategist. You know that the right format and the right channel matter as much as the right message. You can move from short-form video to a long-form article to a branded community post without losing the voice.
• AI as leverage. You treat AI as a force multiplier and have already replaced parts of your old workflow with it, or you can credibly demonstrate how you will do so within 90 days.
• Reputation instincts. You understand that brand reputation is built in inches, on owned surfaces where the brand has standing to speak. You know when to deploy AI, when to deploy a human conversation, and when to step back entirely.
• Outcome ownership. Organic traffic, organic joins, organic conversions, sentiment, and review ratings are your numbers. You report them weekly without being asked.
• Documentation discipline. Workflows, prompts, briefs, and learnings are written down and shared. Institutional knowledge is not in your head; it is in the system.
• Brand guardian. Every asset that ships under the Seeking name meets the bar of the brand, not just the bar of the channel.

Cultural Fit: Who Thrives Here

Be honest with yourself about whether this is your environment:

• You build. You do not wait. You see a manual workflow and you turn it into a system.
• You hold yourself to outcomes. You report your numbers without being asked.
• You are comfortable in ambiguity, and you find your own next problem when one is solved.
• You take feedback well, and you give it directly.
• You move fast, you ship, and you fix in flight.
• You bring a point of view, and you change it when the evidence does.
• You care about how Seeking shows up in the world, and you take that responsibility seriously.
• You operate with discretion. Seeking attracts attention, and this role does not seek personal attention from it.
• You sell on opportunity, not comforts. You are here to build the organic engine for the category, not to clock hours.

How We Will Measure Success in the First 12 Months

• 30 days. Audit of organic surfaces complete (search, AI answers, YouTube, Reddit, Trustpilot, Wikipedia, press). Stakeholder interviews done. Draft multi-channel content strategy and 90-day plan presented to the Director.
• 90 days. AI-native bar met. At least one AI-automated content workflow shipped and in active use by the team. First wave of refreshed content live across at least two channels. Trustpilot response operation stood up.
• 6 months. Measurable lift in organic traffic and organic joins attributable to the new content engine. Migration plan off WordPress agreed and underway. Reputation monitoring and triage process running on a weekly cadence.
• 12 months. Significant and measurable lift in organic traffic, organic joins, and organic conversions. Measurable improvement in brand sentiment and review ratings across review sites and AI-generated answers. WordPress migration largely complete. Clear scope and timing for Phase 2 reputation expansion agreed with the Director.

Why This Role Matters

Dating platforms live and die on trust and discoverability. In a category where most prospective members hear about you from sources you do not control before they ever visit your site, the quality of how you show up across organic surfaces is the quality of your top-of-funnel and the quality of your brand.

This is also a launchpad. The role is open at either Manager or Senior Manager level, with title and compensation reflecting the depth of evidence the candidate brings. Manager hires who meet the 90-day AI-native bar and clear the Year-One outcomes have a clear path to Senior Manager. Senior Manager hires have a clear path to Director-level scope as the function matures.

Compensation & Benefits

• Base salary: $110,000 to $145,000 for the Manager level.
• Higher base salary available for candidates who meet the Senior Manager bar and arrive already AI-native proficient, with multiple shipped AI-automated systems and demonstrable fluency in loops and agentic workflows.
• Full-time, exempt, remote within the US.
• Health, dental, vision, 401(k), and a standard benefits package.
• Direct exposure to the Director, CMO, and Co-CEOs from day one.
• Clear growth path to Senior Manager and beyond, judged on outcomes, not tenure.

Strong candidates will be invited to complete a take-home exercise (designing a multi-channel content and reputation play for a defined Seeking audience segment) before any final-round interviews.

Seeking.com is an equal opportunity employer. We make hiring decisions based on capability and fit.

This job description is intended to convey essential responsibilities and is not exhaustive. Duties may evolve as the business grows.

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