The AutoVitals suite of SaaS products is designed to solve many of the current hurdles faced by auto repair shops. Our mission is to help auto repair shops drive profitable growth by attracting new customers, delivering superior communication and customer service, increasing shop efficiency, and raising average repair orders.
We are investing in demand generation and looking for someone to own and build it out. This is a hands-on role. You will personally build and manage Google Ads campaigns to drive our inbound pipeline. This is not an oversee-from-a-dashboard role, at least not to start. We need someone who has done the work and is good at it. Over time you will build the function, hire a small team, and develop the playbooks, reporting, and processes to scale it. You should be someone who knows the work well enough to coach others, set the bar, and make good decisions about prioritization and performance.
This position will report directly to the Director, Marketing and will work remotely. We’re looking for someone to join our team immediately.
Responsibilities
Demand Generation for AutoVitals
- Own the demand generation strategy and execution for AutoVitals, focused primarily on paid search and digital advertising to drive qualified inbound pipeline
- Build, manage, and continuously optimize Google Ads campaigns targeting auto repair shop owners and operators
- Develop email nurture programs to move leads through the funnel and into qualified sales opportunities
- Define and track the KPIs that matter: MQLs, SQLs, cost per lead, pipeline contribution, and return on ad spend
- Work with Sales, Customer Success, and Product to make sure demand gen programs are aligned with what is actually converting and what customers need
- Evaluate and test new channels over time including paid social and events, coordinating with other members of the marketing team on brand and content
Hands-On Google Ads Execution
- Personally build, launch, and optimize Google Ads campaigns across Search, Performance Max, and Display
- Own campaign structure, keyword strategy, ad copy, bidding, and ongoing optimization
- Run local, geo-targeted campaigns built to drive qualified leads and phone calls, not just clicks
- Set quality standards and QA processes for how campaigns are built and managed so the work stays consistent as the function scales
- Stay current on platform changes, new campaign types, and best practices, and bring those forward
Team and Function Building
- Hire, onboard, and develop a small demand generation function
- Build the process, reporting, and playbooks needed
- Set clear expectations for the function and hold people accountable to results
- Be a strong partner to sales, Product, and Customer Success leadership
Requirements
- 5+ years or experience in demand generation, paid media, or digital marketing at a B2B SaaS or technology company
- Experience managing direct reports and developing people
- Hands-on experience building and managing Google Ads campaigns yourself, including Search, Performance Max, and Display, with strong knowledge of local and geo-targeted campaigns
- Proven track record of driving pipeline and revenue results through paid digital programs
- Strong with data and reporting across Google Ads, Google Analytics, and CRM or marketing automation platforms
- Good project manager who can handle multiple priorities while executing at a very high level
- Comfortable building from scratch in a fast-moving environment where not everything is defined yet
- Clear communicator, written and verbal, across all levels of an organization
- Bonus
- Experience marketing to small and medium-sized businesses, particularly in automotive or home services
- Familiarity with Salesforce or a similar CRM
- Background or knowledge of the automotive repair industry
- Experience leveraging AI and Automation tool to Improve Campaign Efficiency
Salary Range Transparency
Full Time, Salary Exempt $120,000 - $135,000
Salary to be determined based on factors including but not limited to geographic location, skills, education, and/or experience.
Benefits
- Medical/Dental/Vision
- Flexible Spending Account
- 401K Match
- Flexible PTO
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