<p data-section-id="19v1toh" data-start="289" data-end="336">Manager, Website & Marketing Automation</p> <p data-start="337" data-end="397"><strong data-start="337" data-end="397">Own the digital engine behind a national growth platform</strong></p> <p data-start="399" data-end="439"><strong data-start="399" data-end="412">Location:</strong> Remote (occasional travel)</p> <p data-section-id="1eq1cl" data-start="446" data-end="489"><span style="text-decoration: underline;"><strong>Why This Role Matters </strong></span></p> <p data-start="490" data-end="551">This is not a "manage the agency and report on metrics" role.</p> <p data-start="553" data-end="738">You will <strong data-start="562" data-end="618">own, build, and optimize the full digital experience</strong> across a rapidly scaling, private equity-backed platform. Think <strong data-start="683" data-end="737">multi-brand, high lead volume, real revenue impact</strong>.</p> <p data-start="740" data-end="849">If you've ever said <em data-start="760" data-end="828">"I wish I could actually fix this instead of just recommending it"</em> - this is that role.</p> <p data-section-id="a7d8vq" data-start="856" data-end="903"><span style="text-decoration: underline;"><strong>About Allstar Services</strong></span></p> <p data-start="904" data-end="1134">Backed by Morgan Stanley Capital Partners, Allstar Services is scaling a national network of residential exterior brands. We're in aggressive growth mode - new markets, new brands, and a major push to modernize our digital funnel.</p> <p data-section-id="1nujfy3" data-start="1141" data-end="1162"><span style="text-decoration: underline;"><strong>What You'll Own</strong></span></p> <p data-start="1163" data-end="1238">This is a <strong data-start="1173" data-end="1200">builder + operator role</strong>. You will execute, not just delegate.</p> <p data-section-id="132s39f" data-start="1240" data-end="1286"><strong>Website Strategy + Conversion (Core Focus)</strong></p> <ul data-start="1287" data-end="1564"> <li data-section-id="1xiepy0" data-start="1287" data-end="1353"> <p>Own all brand websites + landing pages across multiple markets</p> </li> <li data-section-id="pz6kzg" data-start="1354" data-end="1420"> <p>Drive <strong data-start="1362" data-end="1400">conversion rate optimization (CRO)</strong> across the funnel</p> </li> <li data-section-id="6utdpp" data-start="1421" data-end="1497"> <p>Lead UX, site structure, mobile experience, and performance improvements</p> </li> <li data-section-id="qbk3ii" data-start="1498" data-end="1564"> <p>Partner with agencies-but <strong data-start="1526" data-end="1564">you set direction and hold the bar</strong></p> </li> </ul> <p data-section-id="39m2yy" data-start="1566" data-end="1586"><strong>Testing + Growth</strong></p> <ul data-start="1587" data-end="1790"> <li data-section-id="130dcei" data-start="1587" data-end="1650"> <p>Run A/B and multivariate tests (CTAs, layouts, flows, etc.)</p> </li> <li data-section-id="nr7mc" data-start="1651" data-end="1727"> <p>Leverage tools like GA4, heatmaps, and session replay to drive decisions</p> </li> <li data-section-id="rd5cb" data-start="1728" data-end="1790"> <p>Continuously improve lead conversion and appointment rates</p> </li> </ul> <p data-section-id="1izll9c" data-start="1792" data-end="1828"><strong>Marketing Automation + Lifecycle</strong></p> <ul data-start="1829" data-end="2028"> <li data-section-id="3c86te" data-start="1829" data-end="1913"> <p>Build and optimize <strong data-start="1850" data-end="1871">email + SMS flows</strong> (lead nurture, reactivation, retention)</p> </li> <li data-section-id="1g2sy06" data-start="1914" data-end="1970"> <p>Own segmentation, triggers, and campaign performance</p> </li> <li data-section-id="p34q31" data-start="1971" data-end="2028"> <p>Improve conversion across the full customer lifecycle</p> </li> </ul> <p data-section-id="1ti3rr0" data-start="2030" data-end="2055"><strong>Execution + Ownership</strong></p> <ul data-start="2056" data-end="2213"> <li data-section-id="18y4mck" data-start="2056" data-end="2098"> <p>Launch new sites for expansion markets</p> </li> <li data-section-id="dz5xcx" data-start="2099" data-end="2146"> <p>Manage timelines, vendors, and deliverables</p> </li> <li data-section-id="t0kq05" data-start="2147" data-end="2213"> <p>Build dashboards and report on what's actually driving revenue</p> </li> </ul> <p data-section-id="tixm8o" data-start="2220" data-end="2266"><span style="text-decoration: underline;"><strong>What We're Looking For (Non-Negotiables)</strong></span></p> <p data-start="2267" data-end="2344">We are targeting someone who has <strong data-start="2300" data-end="2322">done this hands-on</strong>, not just managed it.</p> <ul data-start="2346" data-end="2834"> <li data-section-id="1gitfgs" data-start="2346" data-end="2416"> <p>3–6+ years in <strong data-start="2362" data-end="2416">website optimization, CRO, or marketing automation</strong></p> </li> <li data-section-id="1qf6yr0" data-start="2417" data-end="2477"> <p>Experience owning <strong data-start="2437" data-end="2477">web performance + conversion metrics</strong></p> </li> <li data-section-id="1f9nr7u" data-start="2478" data-end="2543"> <p>Strong understanding of <strong data-start="2504" data-end="2543">CMS platforms (WordPress preferred)</strong></p> </li> <li data-section-id="l9ceps" data-start="2544" data-end="2686"> <p>Hands-on experience with:</p> <ul data-start="2574" data-end="2686"> <li data-section-id="t0n9m0" data-start="2574" data-end="2599"> <p>GA4 / analytics tools</p> </li> <li data-section-id="1t07btq" data-start="2602" data-end="2627"> <p>A/B testing platforms</p> </li> <li data-section-id="19bkayz" data-start="2630" data-end="2686"> <p>Email/SMS automation (HubSpot, Klaviyo, Marketo, etc.)</p> </li> </ul> </li> <li data-section-id="ljwapm" data-start="2687" data-end="2763"> <p>Comfortable working across <strong data-start="2716" data-end="2763">multiple brands or high-volume environments</strong></p> </li> <li data-section-id="103mt44" data-start="2764" data-end="2834"> <p>Able to move fast, test quickly, and iterate without overengineering</p> </li> </ul> <p data-section-id="w1im6u" data-start="2841" data-end="2869"><span style="text-decoration: underline;"><strong>What Will Set You Apart</strong></span></p> <ul data-start="2870" data-end="3111"> <li data-section-id="12urgnc" data-start="2870" data-end="2928"> <p>You've improved <strong data-start="2888" data-end="2928">conversion rates in a measurable way</strong></p> </li> <li data-section-id="orr3nz" data-start="2929" data-end="2990"> <p>You've worked in a <strong data-start="2950" data-end="2990">high-growth or PE-backed environment</strong></p> </li> <li data-section-id="163lqy1" data-start="2991" data-end="3050"> <p>You understand how <strong data-start="3012" data-end="3050">marketing ties directly to revenue</strong></p> </li> <li data-section-id="1voe237" data-start="3051" data-end="3111"> <p>You're as comfortable <strong data-start="3075" data-end="3111">building as you are strategizing</strong></p> </li> </ul> <p data-section-id="a9l1k5" data-start="3118" data-end="3159"><span style="text-decoration: underline;"><strong>Why Candidates Say Yes to This Role</strong></span></p> <ul data-start="3213" data-end="3490"> <li data-section-id="eri9fg" data-start="3213" data-end="3291"> <p><strong data-start="3215" data-end="3233">Real ownership</strong> - not buried under layers or stuck waiting on approvals</p> </li> <li data-section-id="136mv47" data-start="3292" data-end="3361"> <p><strong data-start="3294" data-end="3312">Visible impact</strong> - your work directly drives revenue and growth</p> </li> <li data-section-id="1up35ot" data-start="3362" data-end="3429"> <p><strong data-start="3364" data-end="3386">Scale + complexity</strong> - multi-brand, multi-market, fast-moving</p> </li> <li data-section-id="24qfr0" data-start="3430" data-end="3490"> <p><strong data-start="3432" data-end="3444">Autonomy</strong> - you will shape how this function is built</p> </li> </ul> <p data-start="3553" data-end="3583">This role is <strong data-start="3566" data-end="3579">not a fit</strong> if:</p> <ul data-start="3584" data-end="3754"> <li data-section-id="134xs8j" data-start="3584" data-end="3643"> <p>You prefer managing agencies vs doing the work yourself</p> </li> <li data-section-id="rbio3s" data-start="3644" data-end="3696"> <p>You've never owned conversion metrics end-to-end</p> </li> <li data-section-id="9stsrx" data-start="3697" data-end="3754"> <p>You need a highly structured, slow-moving environment</p> </li> </ul> <p data-section-id="hhgbs8" data-start="3761" data-end="3782"><strong>Ready to Build?</strong></p> <p data-start="3783" data-end="3931">Apply now or reach out directly if you've been looking for a role where you can <strong data-start="3863" data-end="3931">actually own and scale the digital engine-not just advise on it.</strong></p> <p>Allstar Home Services is committed to protecting its employees, customers, and others while conducting company business. Employment for this position is contingent upon a valid driver's license, a review of the candidate's motor vehicle record (MVR), and successful completion of a background investigation conducted in accordance with Company policies and applicable laws. The Company may conduct MVR checks prior to hire and periodically thereafter. Eligibility to drive a company vehicle is determined based on these reviews, and an unsatisfactory MVR or background investigation may affect driving privileges, vehicle assignment, or employment eligibility. Offers of employment are contingent upon the results of these checks, and any information obtained will be used for employment purposes as permitted by federal and state law and in accordance with Allstar Home Services' Equal Employment Opportunity Policy.</p>