This is a remote position.
We’re looking for a proactive, creative, and sales-minded Marketing & Sales Specialist to lead and execute our digital marketing initiatives across Facebook, Instagram, TikTok, and email. You’ll also serve as a trusted guide to the business owner — providing strategic direction, education, and hands-on collaboration when needed.
This role is ideal for someone with a strong background in consumer marketing and a proven ability to convert engagement into actual sales — particularly within premium or lifestyle-driven markets.
Key Responsibilities
Social Media Marketing & Content Creation
Manage and grow presence on Facebook, Instagram, and TikTok
Create engaging, on-brand content (posts, reels, stories) with a focus on lead generation and trust-building
Help grow a newly created Facebook business page using the owner’s 3k+ personal network
Develop TikTok strategies to increase exposure and appeal to our ideal buyer persona
Digital Advertising & Promotions
Create and manage paid ad campaigns (Google Ads, Facebook/Instagram Ads, TikTok)
Optimize ad performance and troubleshoot underperforming campaigns
Drive high-quality inquiries that convert to puppy sales
Email Marketing & Automation
Set up and manage email funnels for nurturing inquiries and increasing conversion
Automate communications such as puppy birthday greetings, holiday campaigns, and sales follow-ups
Maintain an active and engaged subscriber base
Sales Enablement
Assist in moving inquiries through the sales funnel via email or messaging platforms
Recommend scripts or responses that help convert leads into buyers
Track performance and suggest improvements in the lead-to-sale process
Strategy & Owner Support
Build a tailored marketing and sales plan to meet monthly/quarterly goals
Teach and guide the owner through platforms, tools, and tasks when hands-on support is needed
Recommend the right tools for scheduling, CRM, and automation
Requirements
Strong background in digital marketing with direct experience in sales or lead conversion
Proficient in Facebook, Instagram, and TikTok content and ad strategies
Familiarity with email marketing tools (e.g., Mailchimp, ConvertKit, Klaviyo)
Clear understanding of sales funnels, customer psychology, and online purchase behavior
Experience in pet, luxury, or lifestyle industries is a plus
Able to communicate marketing concepts clearly to a business owner and collaborate effectively
Self-starter with excellent attention to detail and time management
Bonus Skills (Not Required but Preferred)
Graphic design (Canva, Adobe Creative Suite)
Video editing for Reels/TikToks
SMS or CRM marketing experience
Benefits
Employee Benefits
Health and Wellness: Comprehensive HMO coverage for you and your dependents.
Security and Peace of Mind: Group Life Insurance Benefit to safeguard your future.
Financial Flexibility: Virtual Credit Card for added convenience and purchasing power.
Work-Life Balance: Generous Paid Leaves to recharge and prioritize personal time.
Government Benefits: Full support for required government benefits.
Supplemental Pay Types
13th Month Salary: A festive bonus to celebrate the year’s hard work.
Overtime Pay: Compensation for your extra effort and time.
Night Differential: Additional pay for working late hours or shifts.
Incentives: Performance-based incentives to reward your contributions and achievements