Renaissance Learning is a global leader in education technology, seeking a Marketing Content Specialist to craft compelling content that engages audiences and drives business growth. The role involves collaborating with marketing teams to create diverse content formats and track performance while staying current with industry trends.
Responsibilities
- Partner with marketing teammates to develop content that generates excitement for our products while nurturing long-term customer relationships
- Craft and refine diverse content formats—from emails and video scripts to blog posts, articles, social media content, and press releases
- Keep our website fresh and relevant by collaborating with stakeholders across the organisation
- Review long-form content to ensure consistent messaging, style, and brand voice
- Work alongside all marketing teams to amplify content distribution and maximise business impact
- Contribute to webinar strategies that deepen customer engagement and create new opportunities
- Partner with growth marketing on publication advertising—managing calendars, logistics, and budgets
- Track and share insights on content performance as part of our ongoing learning culture
- Stay current with industry trends and share valuable insights with the team
- Jump in on special projects that move our marketing initiatives forward
Skills
- Experience creating editorial content in education, edtech, marketing/communications agencies, or a combination of relevant education and experience
- A track record of developing content that drives demand and strengthens brand identity
- Curiosity about content marketing trends and audience behaviour in the edtech space
- Exceptional communication abilities—both written and verbal
- Experience thriving in collaborative, cross-functional teams
- Strong project management skills with the ability to juggle multiple priorities and meet deadlines
- A detail-oriented approach combined with big-picture thinking
- You're a natural collaborator who also works effectively with autonomy
- You embrace fast-paced environments and adapt gracefully to shifting priorities
- You're proactive, resourceful, and bring positive energy to everything you do
Benefits
- 25 Days a year plus Bank Holidays (3 to be used for our Christmas shutdown)
- A day off for your birthday to celebrate in style!
- Workplace Nursery scheme
- 5 volunteering days a year to use for the causes of your choice
- Access to a benefits and discount platform with access to 1000 s of discounts at retailers, leisure attractions and restaurants
- BUPA Healthcare, Life assurance, Permanent health insurance
- Pension scheme with enhanced employer contribution 6 up to 8%
- Season ticket loan and EAP
Company Overview
Renaissance Learning is an edtech company that provides assessment, reading, and math solutions for pre-K–12 schools and districts. It was founded in 1986, and is headquartered in Wisconsin Rapids, Wisconsin, USA, with a workforce of 1001-5000 employees. Its website is http://www.renaissance.com.