Benchmark Senior Living is looking for a Marketing Coordinator to join their team! The role involves supporting digital, social, and local media efforts, executing marketing initiatives, and maintaining brand standards while driving engagement across various platforms.
Responsibilities
- Monitor and respond to community online reviews and social comments, ensuring a 100% response rate in partnership with community teams and the Internal Communications team
- Track and report on review monthly performance, highlighting key trends
- Support updates to standard response language to ensure relevance and consistency
- Execute social media content across platforms (Facebook, LinkedIn, Instagram, TikTok as applicable) through our social media management platform
- Evaluate and schedule all corporate content social media posts, working with internal team members and agency partners
- Ensure timely posting of all content, including real-time or trending posts when appropriate
- Monitor and respond to comments and messages, escalating when needed
- Review community social media content to ensure alignment with brand standards
- Support community teams with social media best practices and platform usage
- Assist with paid boosts and basic performance tracking
- Compile monthly social media performance reports
- Execute HubSpot email sends for corporate and community communications
- Assist with website updates and basic content management
- Support audits (e.g., competitor, third-party profiles) and summarize findings
- Support project coordination and execution for campaigns, events, and initiatives (e.g., social contests, campaigns)
- Track performance across channels (social, email, online reviews) and share key takeaways and observations
- Identify opportunities to improve processes or workflows and communicate them to the team
- Support execution of KPI-driven initiatives through strong attention to detail and follow-through
- Proactively communicate status updates, risks, and support needs in a timely manner
- Support and contribute to special marketing initiatives, campaigns, and new projects as needed
- Take on additional responsibilities and stretch assignments to support team and business needs
- Identify opportunities to improve processes, tools, or workflows and bring forward recommendations
- Assist in testing new ideas, platforms, or approaches to enhance marketing performance
- Partner with team members across Marketing, Sales, Internal Communications and other departments on cross-functional initiatives
Skills
- Bachelor's degree in Marketing, Communications, Business, or related field
- 1–3 years of experience in marketing, social media, or related field (internships included)
- Familiarity with social media platforms (Facebook, LinkedIn, Instagram, TikTok)
- Strong writing, editing, and communication skills
- Detail-oriented with strong organizational skills
- Experience with marketing tools (e.g., HubSpot, social media management tools, WordPress) is a plus
Benefits
- 10 paid holidays plus 1 floating holiday
- Vacation and Health & Wellness Paid Time Off
- Tuition Reimbursement
- Physical & Mental Health Wellness Programs
- Medical, Vision & Dental Benefits provided by Blue Cross Blue Shield
- 401K Retirement Plan with Company Match
- Long Term Care Insurance
- Company-provided Life Insurance & Long-Term Disability
Company Overview
Benchmark Senior Living is a company providing world class senior living experiences. It was founded in 1997, and is headquartered in Waltham, Massachusetts, USA, with a workforce of 5001-10000 employees. Its website is https://www.benchmarkseniorliving.com/.