- Create and curate 10-15 high-impact content pieces on a monthly basis (3-4 videos, 5-6 blog articles, 1-2 whitepapers, and 3-4 customer success stories) to showcase our Industry and use case expertise across Sales Cloud, Service Cloud, Marketing Cloud, Data Cloud, and MuleSoft.
- Develop rapid-response industry insights to trending Salesforce updates and releases.
- Manage content gathering workflows with internal teams, ensuring timely delivery and quality standards.
- Manage corporate Website, LinkedIn, Twitter, and YouTube presence, increasing engagement with Salesforce ecosystem leaders, clients, and industry influencers.
- Ensure brand consistency across website, social media, marketing materials, and outbound communications.
- Create compelling use case narratives that demonstrate our problem-solving capabilities across various industries.
- Develop and maintain a content calendar that aligns with Salesforce product releases and industry events.
- Plan and execute participation in Salesforce-sponsored events, including Dreamforce, Salesforce World Tours, industry trade shows, and virtual summits.
- Organize webinars, executive roundtables, and regional Salesforce user group meetups to establish thought leadership and drive engagement.
- Manage relationships with Salesforce Partner Marketing teams, co-branded assets, and partner enablement programs.
- Track marketing KPIs (content engagement metrics, social media growth, brand awareness indicators) using Salesforce CRM, Google Analytics, and Tableau.
- Optimize content distribution strategies to maximize reach and engagement across channels.
- Conduct competitive analysis and customer insights research to refine messaging and campaign effectiveness.
- Provide monthly reporting on content performance and brand visibility metrics.
- 5-7 years of B2B marketing experience in technology consulting, SaaS, or Salesforce services.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Hands on experience with creating and leveraging Video marketing.
- Proven ability to develop and execute content strategies that drive measurable brand growth.
- Hands-on experience with marketing automation platforms.
- Strong understanding of the Salesforce partner ecosystem, consulting services,
- Excellent copywriting and storytelling skills for content marketing and thought leadership.
- Proficiency with Google Analytics, Salesforce dashboards, content management systems, and social media platforms.
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