Rockwell Automation is a global technology leader focused on helping manufacturers be more productive and sustainable. The Marketing Operations Specialist will support the Commercial organization in executing go-to-market digital processes and campaigns, ensuring data integrity and collaborating with various teams to enhance marketing efforts.
Responsibilities
- Ensure data integrity of source systems to support GTM (go to market) activity by focusing on data completeness, enrichment and hygiene
- Work cross functionally with the operations team to support incoming cases, ongoing process changes, and systems builds
- Benchmark and monitor campaign tracking and performance across the prospect and customer lifecycles, including MQLs, SQOs and velocity
- Collaborate with marketing operations, data and architecture teams on data hygiene, systems stability, enrichment and enhancements
- Follow through with the marketing team, ensure that projects are delivered on time and deadlines are met using project management solutions (ClickUp, Salesforce Work Manager)
- Stay current with marketing automation best practices, industry standards and compliance
- Champion marketing automation best practices, including documentation, guidance, database governance and management, training, and enablement across varied functional teams
- Active participation in the agile methodology to manage marketing campaign support and infrastructure improvements to support the prospect and customer lifecycles
- Leveraging insights from platform-based reporting and new functionalities in the MarTech stack to enhance the campaign experience
Skills
- Bachelor's Degree
- Legal authorization to work in Canada is required. We will not sponsor individuals for employment visas, now or in the future for this job opening
- 1+ years of experience in digital marketing, marketing automation or operations
- Experience building and executing on cross-channel marketing programs
- Strong data evaluation skills, with the ability to extract and interpret data from various sources to offer creative marketing solutions and business decisions
- Adobe Marketo Engage certification
- Experience with Marketo, Salesforce, PathFactory, Drift, Google Analytics or similar software
Benefits
- Health Insurance including Medical and Dental
- Health Care Spending Account (HCSA – dependent on the plan chosen)
- Employee Assistance Program (EAP)
- Retirement plans
- Paid Time off
- Volunteering Time off
- Employer Savings Plan Matching (includes RRSP, TFSA, and EPSP)
- Employer Paid DC Pension
- Maternity and Parental Leave Top-Up
- Fitness Reimbursement Program
- Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.
Company Overview
Rockwell Automation specializes in industrial automation and information, makes its customers more productive. It was founded in 1903, and is headquartered in Milwaukee, Wisconsin, USA, with a workforce of 10001+ employees. Its website is http://www.rockwellautomation.com.