Pritchard Industries is a dynamic and innovative provider of comprehensive facility services, dedicated to enhancing the operational efficiency of our client partners in the industries we serve. With services from facility maintenance and janitorial to landscaping and snow removal, we enable desired outcomes for our clients through consistent service and outstanding people.
Pritchard Industries is seeking a Marketing Strategy & Go-to-Market Manager to drive growth through strategic marketing planning, vertical-focused programs, and data-driven campaigns. This role combines product marketing and marketing strategy, with a strong emphasis on growth strategy, campaign execution, vertical marketing, and market intelligence. This position leads go-to-market strategies by industry, oversees campaigns across channels, and ensures programs translate into measurable pipeline and revenue impact.
Primary Focus
Growth strategy
Campaign development and execution
Vertical marketing (Aviation, Education, Commercial, Industrial, Sports & Entertainment)
Market intelligence and competitive insights
Key Responsibilities:
Marketing Strategy & Planning
Develop and manage the annual marketing plan aligned to growth objectives
Create quarterly go-to-market (GTM) plans by vertical
Define target segments and prioritize growth opportunities
Vertical & Go-to-Market Strategy
Lead GTM strategy by vertical (Aviation, Education, Commercial, Industrial, Sports & Entertainment)
Build vertical playbooks including messaging, positioning, and campaign approach
Align marketing strategies with service capabilities and business priorities
Campaigns, Demand Generation & Social Media
Plan and execute integrated multi-channel campaigns (digital, email, content, and social media)
Own lead generation strategy to drive pipeline growth
Manage social media strategy and execution, ensuring consistent messaging and brand presence
Maintain campaign calendars and track performance across all initiatives
Account-Based & Client Marketing
Develop and execute account-based marketing (ABM) programs for priority accounts
Lead client marketing initiatives that support retention, engagement, and growth within existing accounts
Partner with internal teams to align marketing efforts with key client priorities
Events & Trade Shows
Define and execute event and trade show strategy aligned with vertical goals
Manage participation, planning, and follow-up campaigns to maximize impact
Ensure events contribute to pipeline generation and brand visibility
Market Intelligence & Competitive Insights
Conduct market research to identify trends and opportunities
Develop and maintain competitive intelligence, including battle cards
Monitor industry activity to inform strategy and positioning
Thought Leadership & Content
Plan and oversee thought leadership content aligned with vertical strategies
Ensure content supports campaign goals and strengthens market positioning
Performance & Optimization
Track and optimize marketing performance based on data and KPIs
Provide regular reporting on campaign effectiveness and growth impact
Key KPIs
Marketing-sourced pipeline
Marketing-influenced revenue
MQL volume and quality
Campaign ROI
Vertical growth performance
Core Outputs
Annual marketing plan
Quarterly GTM plans
Vertical playbooks
Campaign calendars
Competitive battle cards
Qualifications:
Bachelor’s degree in Marketing, Business, or related field
5–8+ years of experience in marketing strategy, product marketing, or growth marketing
Experience in service-based or B2B industries preferred
Strong background in campaign execution, digital marketing, and events
Ability to translate strategy into measurable results
Excellent communication and organizational skills
What Success Looks Like
Strong pipeline and revenue contribution from marketing
Effective vertical strategies driving measurable growth
High-performing campaigns across digital, social, and events
Clear market positioning supported by competitive insights
Benefits:
• Fully remote (Eastern Standard Time Preferred)
• Salary range: $95,000 - $115,000/yr
• Paid holidays and vacation time.
• Health Benefits Package
• Ancillary benefits—Life insurance, Long Term Disability, FSA, and Dependent Spending care
• 401K
• Opportunity for growth
• Bonus Pay
Pritchard Industries participates in E-Verify.
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