GP Generate is seeking a Media Planner to join our growing team. In this role, you will serve as a key strategic partner for both a CPG and a Travel client, supporting full-funnel, multi-channel media efforts across various channels. You will help develop data-informed media strategies and ensure campaigns deliver measurable results.
Responsibilities
- Partner with the media strategy team to develop and implement media objectives, cross-channel strategies, and tactical plans grounded in research, insights, and performance data
- Conduct and manage research to support audience understanding, competitive positioning, and strategic recommendations
- Identify new opportunities, media partners, and platform innovations that can enhance performance or unlock new storytelling avenues
- Support planning and collaboration across core digital investment channel teams, including paid social, programmatic display/video, retail media, and SEM
- Coordinate with investment and analytics teams to define KPIs, benchmarks, and testing frameworks for each campaign
- Monitor campaign performance and partner with internal teams to deliver reporting, insights, and optimization recommendations
- Track budgets, maintain up-to-date documentation, and support monthly billing and reconciliation
- Participate in client meetings to present media strategies and partner with client marketing teams and Integrated Agency Team (IAT) partners across strategy, creative, PR, and organic social
- Maintain internal status documents and ensure team communication is timely and accurate
- Manage up and down effectively, ensuring clarity of priorities, deliverables, and timelines
- Meet with sales reps to evaluate new media opportunities and vet platform capabilities
- Contribute to semiannual competitive analyses and develop platform/landscape POVs for clients and IAT partners
- Support and mentor Assistant Media Planners, guiding them on best practices in planning, research, and campaign execution
Skills
- 1+ years of experience in media planning, buying, or strategy (agency experience preferred)
- Understanding of digital media, including programmatic principles and campaign reporting fundamentals
- Ability to identify meaningful KPIs and translate performance into actionable insights
- Strong foundation in budget management, pacing, and billing processes
- Highly organized with excellent attention to detail and time-management skills
- Proactive, curious, and eager to learn emerging ad technology and industry trends
- Proficient in Microsoft Office (Excel, PowerPoint, Word), Google Suite, and Slack
- Familiarity with research tools such as MRI/Simmons, MediaRadar, Kantar, and eMarketer
- Strong written, verbal, and presentation communication skills
- Bachelor's degree in Marketing, Advertising, Communications, Business, or related field
- Must be authorized to work in the U.S. without sponsorship
- Experience with CPG or retail media is a plus but not required
Benefits
- Medical
- Dental
- Vision
- 401k Matching
Company Overview
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