Horizon Next is one of the industry's most innovative and data-driven marketing organizations, providing strategic leadership to accelerate growth for clients. The Media Planner for Paid Social will manage campaign execution, develop social media strategies, and analyze performance to optimize client objectives.
Responsibilities
- Lead RFP creation and review of social partners, compile proposal analysis, and drive partner negotiations
- Manage buys from set-up to keyword selection, through to targeting buckets, optimization, and pacing/ reporting
- Determine set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign
- Lead the monitoring and reporting of campaign performance and proactively communicate any issues to internal team and client, when necessary
- Oversee trafficking and site tagging, follow through to ensure sites are enabled, and functioning properly, QA’ing all pixels
- Issue specs documents and ensure all materials are received from creative agency
- Work alongside Digital team on post campaign reconciliation and billing
- Take part in developing strategic social plans in tandem with the Digital & Business Solutions teams
- Integrate social insights into overall planning process, integrating data, research, and analytics into recommendations
- Work alongside other Horizon Next teams (Business Solutions, Investment, etc.) towards 360 partnerships, incorporating relevant extensions
- Participate in team brainstorms to kick off plan and consideration set development
- Monitor trends, tools, opportunities and emerging opportunities within paid social media
- Create and present media specific documents such as media plans, objectives and strategies decks, and other related functions
- Combine data analysis and client feedback to pull together recommendations and optimizations; configure, operate, and optimize campaigns to meet client objectives
- Provide active voice in optimization strategies, proactively communicating challenges and opportunities to both internal teams and clients
- Use data during and after campaigns to optimize and draw greater conclusions about clients’ business goals and objectives
- Parse through large datasets to provide critical thinking and analysis, as well as draw conclusions and discover actionable implications
- Collaborate with Horizon Next Analytics & Business Intelligence teams to aggregate data and ensure standardization across Next accounts
- Responsible for providing data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data shown
- Ensures collaboration with key partners during planning process, including Partners, Creative Agencies and Business Solutions team
- Collaborate with Supervisor to identify problems and recommend solutions
- Keep Supervisor updated on the status and timing of deliverables
- Engage and effectively interact with other Horizon Next departments, i.e. Business Solutions, Traffic, Operations
- Apply knowledge of current/previous clients’ specific business and industry to enhance and further relationships
- Contribute to other junior team member(s) development (train Assistant Planners, onboard new Planners)
Skills
- A strong writer and presenter
- A left and right brain thinker – a data powered strategist
- An independent worker with strong time management and organization skills
- A problem solver with foresight and the ability to develop creative solutions
- Detail oriented with commitment to follow through
- Nimble and flexible to succeed in a fast-paced environment
- A strong team player, willing to roll up your sleeves
- Interested in the social landscape and a desire to innovate and keep up with trends
- A supporter of and advocate for diversity, equity and inclusion
- 1+ years previous paid social media experience
- Basic knowledge of advanced analytics and performance media
- Familiarity with marketing principles, analytics and concepts
- Strong Microsoft Excel and Microsoft PowerPoint skills
- Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred
Benefits
- Discretionary bonus
- Health insurance coverage
- Life and disability insurance
- Retirement savings plans
- Company paid holidays and unlimited paid time off (PTO)
- Mental health and wellness resources
- Pet insurance
- Childcare resources
- Identity theft insurance
- Fertility assistance programs
- Fitness reimbursement
Company Overview
Horizon Next is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. It was founded in 1989, and is headquartered in New City, New York, USA, with a workforce of 201-500 employees. Its website is https://www.horizon-next.com.