TikTok is the leading destination for short-form mobile video, and they are seeking a Music Campaign Manager to help shape the future of music livestreaming on their platform. The role involves leading strategic campaigns to drive growth in the music creator community, requiring a blend of analytical skills and creative execution.
Responsibilities
- Develop a deep understanding of the LIVE music creator ecosystem—from emerging talent to top-tier creators
- Analyze behavior, motivations, and pain points unique to music creators (vs. lifestyle creators)
- Identify data-driven opportunities to drive creator growth, engagement, and retention
- Design and lead ~2 targeted creator campaigns per month, segmented by performance, content style, and growth stage
- Translate insights into campaign strategies that drive monetization, adoption of features, and creator longevity
- Monitor and evaluate campaign performance, using results to iterate and scale impact
- Create clear, engaging creator-facing toolkits—videos, visual assets, and educational materials
- Amplify top-performing creators and case studies through creator managers and at-scale content
- Collaborate cross-functionally with product, marketing, ops, and design to align campaigns with platform goals
Skills
- 0-3 years in campaign management, creator operations, digital marketing, or user education
- Proven ability to lead cross-functional projects tied to business goals
- Experience producing educational or promotional content—especially short-form or video
- Strong analytical skills with experience in dashboards, cohort analysis, and campaign metrics
- Excellent written and visual communication skills, with a portfolio of creator-facing materials
- Deep understanding of the creator economy and live-streaming ecosystems
- Experience in music creator growth, performance marketing, or content strategy
- Familiarity with TikTok's creator tools, monetization features, and incentives
- Hands-on experience working with music creators, musicians, or record labels
- Ability to thrive in fast-paced, ambiguous environments with multiple priorities
- Comfortable being both strategic and hands-on—creative producer, analyst, and project manager
- Strong collaboration and influence skills across diverse teams and functions
Benefits
- Employees have day one access to medical, dental, and vision insurance
- A 401(k) savings plan with company match
- Paid parental leave
- Short-term and long-term disability coverage
- Life insurance
- Wellbeing benefits
- 10 paid holidays per year
- 10 paid sick days per year
- 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)
Company Overview
Company H1B Sponsorship
Apply Now