Role: National Account Manager East
Department: Sales
Reporting to: Chief Sales Officer
Work Location: Remote
Travel: 30-50%
About Us:
We exist to fuel your thirst for life. Death Wish Coffee is the lifeblood behind all things that make life worth living. For more than just the functional get-up-and-go, we’re for the fun of getting-out-there and living larger, bolder, and braver.
Death Wish Coffee (DWC) is defined by its people: the farmers who grow our beans, the ones within our walls making it all happen, and most importantly, the devout drinkers we do it all for. Committed to sustainability in everything we do, our roasted beans are bold and always Organic and Fair Trade, which ensures fair wages and safe farming practices for our growers, and only the highest quality beans in our brews.
We take our coffee serious but not ourselves. Each role in our company plays an essential part in crafting the ideal coffee experience, from sourcing and roasting to delivering that fresh cup to our consumers. We're brewing something big and are looking for the right person to help fuel up for the ride.
Role:
The National Account Manager (NAM) East will work remotely and be based out of the Eastern US, in a market where Kroger is present. You will be responsible for developing our customer base across this multi-state region while representing our brand to the core. You will own the relationships and accountability to drive our business through your assigned customers, leveraging all available tools and resources.
Responsibilities:
- Own all aspects of the customer and broker relationships with all major National Customers in the region to include Kroger, Ahold (all banners), Publix and others as assigned
- Create and execute the plan to profitably grow DWC distribution, share, display presence and ultimately revenue across the territory.
- You will be responsible for strategic account management, including all aspects of the customer business plans. You will build the plans and make recommendations for programming and investments and be accountable to execute the plan to deliver desired financial outcomes
- Have in-depth knowledge of our partners and the market, know our customers, stores, brokers, distributors and competitors and how they define success
- Understand who decision makers are and how they prefer to communicate. Build relationships at customers vertically and horizontally
- Leverage sales data, market trends, and partner feedback to proactively identify risks and uncover growth opportunities
- Manage full customer P&Ls to deliver the plans. Make recommendations of tactics to employ at assigned customers including TPRs, ads, display programs, EDLP, shippers, etc.
- Collaborate with cross functional departments and be the voice of your assigned retailers into the organization
- Actively participate in trade shows and major sales events
- Diligently use CRM (Modus/TPM or similar systems) and related tools to track activity, forecast, and support the S&OP process; maintain accountability for commitments
Who you are:
- Motivated, adaptable, team oriented, self-driven, collaborative with a take-ownership attitude
- Ability to work independently within a large market and multitask across many projects
- Growth‑oriented mindset with a track record of challenging assumptions and driving continuous improvement
- Comfortable in a fast-paced, growing company with the ability to adapt to change quickly
- Proactively identifies and recommends process improvements
- Effective communicator with strong listening, negotiating, and problem‑solving skills
- Willingness and capability to flex across customers and channels as business needs evolve
Requirements:
- Bachelor's degree required; advanced degree preferred
- 7+ years of previous key account selling experience in the CPG industry, food/beverage preferred with the key accounts in the region
- Minimum 2 years of successful experience calling on Kroger HQ along with other retailers in the geography
- Analytical ability to leverage syndicated and customer POS data to build customer tailored sales stories/presentations. Familiarity with data sources such as: SPINS, IRI, Nielsen, Stratum, Numerator, etc.
- Proven and successful sales track record
- Strong interpersonal and communication skills with the ability to effectively convey markets insights & conditions to the executive team
- Ability to travel for trade shows, sales calls, and headquarter meetings. Travel in the 30- 50% range depending on home location
Expected Salary: $130,000 - $160,000, commensurate with experience, qualifications, and abilities. This role is eligible for an annual performance‑based bonus. This role is equity eligible. Additional benefits: medical, dental, vision benefits with the company covering 65% of premiums, 401(k) plan with 4% company match, paid holidays, and uncapped co-managed PTO.
Death Wish Coffee is an Equal Opportunity Employer and welcomes applicants from all backgrounds. We are committed to creating a diverse and inclusive environment for all employees.
Death Wish Coffee is an E-Verify Employer.
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