Company Description
We're not an "ad agency." We don't chase advertising budgets — we level the playing field.
At Your Local Strategy, our entire mission is to help local businesses get found, get chosen, and get paid — again and again. Our founders Ken and Matt are operators. Matt has been on the bleeding edge of SEO and SEM for 15 years and built multiple companies in South Florida, including a 7-figure exit. Ken has personally sold over $1 billion and led Fortune 50 teams to record growth.
We built YLS because we believe local businesses deserve a real shot at competing — and winning — against anyone, regardless of size. That's our "North Star." Everything we do is aimed at getting our clients a Big W.
We're growing fast, we work across virtually every industry, and now we need a paid ads powerhouse to join the team.
Role Description
This is a full-time, remote role for a Paid Ads Expert (PPC Rock Star). You'll own the creation, management, and optimization of paid digital advertising campaigns across Google Ads, Meta, TikTok, and more. You'll dig into performance data, run keyword research, and execute A/B tests that actually move the needle. You'll work alongside our team to craft compelling ad copy, guide creative assets, and keep everything locked in with our overall strategy. Managing budgets, reading the analytics, and bringing real insights that drive ROI — that's the job. No fluff, just results.
Qualifications
• Proven expertise managing and optimizing paid campaigns across Google Ads, Meta, TikTok, and beyond
• Sharp skills in keyword research, performance tracking, and A/B testing
• Ability to build clear, data-driven reports and turn insights into action fast
• Solid understanding of SEO, SEM, and digital performance strategy
• Strong ad copywriting chops and experience collaborating on creative
• Skilled at managing budgets, allocating spend wisely, and hitting ROI targets
• Organized, communicative, and able to juggle multiple accounts without dropping the ball
• Experience with local marketing strategies is a plus
• Google Ads certification or similar credentials is an advantage
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