PEP - Email Marketing Coordinator

NBCUniversal is one of the world's leading media and entertainment companies. They are seeking an Email Marketing Coordinator to join the CRM team, where the role will involve executing email marketing campaigns, collaborating with various business units, and optimizing CRM efforts to enhance engagement and fandom.

Responsibilities

• Participate in planning and execution of email marketing campaigns
• Liaise with various NBC Sports business units, including CE, production, programming, Peacock, digital, social, and local stations to partner with and support CRM plans around key programming and milestones
• Conduct quality assurance of all email campaigns
• Coordinate and organize digital assets for email campaigns
• Collect and evaluate email reporting metrics
• Maintain the email calendar and send out weekly updates to the Marketing team
• Ensure that daily email activities are completed and deployed on time
• Organize the distribution of daily, weekly, monthly newsletters
• Keep up with the latest email best practices and marketing trends
• Administer content creation for email distribution
• Troubleshoot and fix any problems that may happen during the generation, deployment, and delivery of emails
• Manage the end-to-end email production process through successful conceptualizing, coding, editing, QA, and deployment
• Facilitate the approval process, route previews to internal stakeholders and implement all revisions
• Coordinate newsletter content, schedules and deployments across multiple brands
• Assist in developing comprehensive reports detailing all key email marketing metrics including delivery, open rates, click rates, conversion, opt-out, and segmentation analysis
• Work closely with creative project management and internal stakeholders to track and ensure assets and feedback are delivered on time
• Working knowledge of email service platform (Braze or similar); work with email templates to build and deploy emails, create automations and journeys, set up A/B tests, and build customer segments
• Ensure that marketing materials comply with all brand and style guidelines
• Assist in developing marketing plans

Skills

• Bachelor's degree in Marketing, Communications, or a related field preferred
• Some relevant email production experience preferred. Internship experience is acceptable
• Excellent written and verbal communication including strong copywriting, editing, grammar, and proofreading skills
• Excellent organizational and prioritization skills
• Self-starter with strong attention to detail and a curiosity to learn
• Works well under tight deadlines and a high-growth environment
• Knowledge of Braze or email service platforms, and Adobe Photoshop

Benefits

• Hybrid : This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.
• As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision.
• NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
• If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

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