• *About Us**
We’re DigimentumPR, a growing agency based in Hong Kong. We help brands get noticed and reach global markets. Over the last decade, our awesome team has worked with over 500 major e-commerce and tech brands, including Anker, EcoFlow, Alibaba, Momcozy, Trip.com, DHgate, and TCL. PR is our latest and fastest-growing service, and we want someone to join us as we build it out!
• *About the Role**
We’re on the lookout for a super resourceful and proactive PR Specialist with at least 3 years of experience in earned/paid media and newswire work. You’ll play a key role in building our PR agency from the ground up—creating PR strategies, writing compelling content, reaching out to journalists, and managing newswires. This is a fully remote gig, and we’re open to both full-time and part-time folks.
• *What You’ll Do:**
🔹 Check out brand value propositions and find the right global outlets/journalists to target.
🔹 Craft catchy pitches, write journalist-ready stories, and create article releases.
🔹 Directly pitch journalists and handle all aspects of earned media.
🔹 Coordinate press release distribution (think PR Newswire, GlobeNewswire, etc.) with a focus on specific regions.
🔹 Work towards monthly visibility goals and share clear performance updates with clients.
🔹 Help shape our internal PR processes and databases as we grow.
🔹 Create media kits and basic graphics using tools like Canva or Figma.
🔹 Source daily media opportunities using platforms like HARO, Qwoted, and Featured to secure consistent executive commentary and brand placements.
• *What We’re Looking For:**
✅ 3+ years of experience in earned media PR and press release distribution (agency experience is a plus).
✅ A solid track record of getting media placements
✅ Familiarity with pitching or building relationships in areas like consumer electronics, lifestyle, home, cosmetics, fashion, baby care, or sports.
✅ Hands-on experience selecting and scheduling press release wires by region (US, EU, APAC, etc.).
✅ Experience with PR outreach tools like Qwoted, HARO, or Featured.
✅ Ability to work independently and create structured workflows from scratch.
• *Good to Have (Bonus Skills):**
⬆️ Experience with media analytics tools like Meltwater, Cision, Google Analytics, or CoverageBook.
⬆️ Basic understanding of SEO/GEO (how earned media affects search visibility and backlinks).
⬆️ Some know-how in web design or experience working with designers and video editors.
⬆️ Worked with PR crisis management
• *Our Preferred Tech Stack:**
Notion / Airtable / G-Suite
AI Productivity & LLM Tools
Canva / Figma
Similarweb / Ahrefs / SEMrush
GlobeNewswire / PR Newswire
• *Budget & Growth**
Hourly Budget: $8.00 – $13.00/hr
$8 – $10/hr: mid level specialists or during the initial trial/onboarding phase.
$10 – $13+/hr: Fully autonomous PR professionals with established media relationships and a proven track record of top-tier placements on a tight schedule.
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Thank you