Department: Marketing
Location: Plano, TX; New Orleans, LA; Columbia, SC; Indianapolis, IN; Remote
Reports To: Director, Integrated & Growth Marketing
Job Summary
We’re seeking a Product Marketing Manager to help translate our product capabilities into clear, compelling market narratives that drive engagement and consideration. This newly created role will bridge Product, Sales, and Marketing, owning how our solutions are brought to market through campaigns, launches, and ongoing storytelling. The Product Marketing Manager will focus on turning product features into meaningful client value, supporting go-to-market execution, and strengthening how we communicate across the buyer journey.
The ideal candidate thrives at the intersection of strategy and execution, someone equally comfortable developing competitive intelligence frameworks, managing launch deliverables, and crafting compelling product narratives. This role offers the opportunity to influence how new features and products are introduced to the market and ensure every launch drives measureable impact across adoption, sales enablement, and client satisfaction.
Responsibilities
Product Narrative and Positioning:
Translate product features and functionality into clear, benefit-driven messaging that resonates with target audiences.
Develop and refine solution-level narratives that move beyond feature descriptions to articulate real-world value
Partner with Product and Sales to ensure consistent messaging across all customer-facing materials
Go-to-Market & Launch Execution:Support the planning and execution of product and feature launches, including timelines, messaging, and campaign inputs
Translate competitive insights into positioning updates and actionable sales guidance
Synthesize research into digestible reports for broader product and leadership teams.
Develop launch narratives and ensure alignment across Marketing, Sales, and Product teams
Campaign Alignment & SupportBuild and support mid-funnel marketing programs that help prospects understand Selerix's solutions and value
Partner with campaign and growth marketing to develop nurture flows and solution-focused content, and post-event follow-up journeys
Ensure product messaging is effectively integrated into campaigns across channels (events, digital, partner, etc.)
Work closely with Product, Client Services, Sales, and Marketing to ensure alignment on priorities, messaging, and go-to-market execution
Participate in regular product and marketing syncs to stay informed on roadmap updates and business priorities
Help bridge communication between teams to ensure product updates are effectively translated into market-facing initiatives
Sales & Internal Enablement:Support the development of core enablement materials, including feature summaries, messaging frameworks, and sales support content
Ensure internal teams understand how to position new features and solutions effectively
Qualifications:Bachelor's degree in business administration, marketing, communications, management or other related field of equivalent experience
3-6 years of product marketing experience in the technology/SaaS space, benefits administration, HRIS, and compliance tech are a plus.
Experience supporting product launches and translating technical features into customer-facing messaging
Experience leveraging HubSpot, or similar CRM solution
Strong storytelling and communication skills, with the ability to simplify complex concepts
Self-starter with a results-driving mindset
Analytical mindset with the ability to use data to inform messaging and campaign improvements.
Inquisitive, seeks to understand
Highly collaborative; works cross-functionally, brings initiatives together, and actively removes silos.
Must be eligible for US employment
We offer the following benefits:
Medical, Dental and Vision insurance
4 weeks paid time off (PTO)
9 paid holidays
Tuition Reimbursement
401K (with match)
Basic Life
Long-Term Disability
Apply To This Job