This is a remote position.
About SaaSify
SaaSify is a SaaS enablement platform that empowers software businesses to optimize, launch and transact on cloud marketplaces and access cloud spends. Our zero-engineering platform and support by marketplace experts enables ISVs to go-live, transact and grow their SaaS sales with transactable offers and co-sell opportunities within days.
Position Summary
We're seeking a highly motivated, results-driven Product Marketing Manager with 4–8 years of experience in B2B SaaS marketing. The ideal candidate has a proven track record of driving product adoption, pipeline, and brand visibility through a combination of product marketing, AI-driven marketing, content strategy, and go-to-market execution.
This role owns the end-to-end product marketing function and works closely with Product, Engineering, Sales, Customer Success, and Leadership to accelerate customer acquisition, market expansion, and revenue growth.
Key Responsibilities
Product Marketing & Positioning
Own the positioning, messaging, and value proposition of the product
Develop compelling narratives for our target buyers and segments
Create competitive positioning and differentiation strategies
Build sales enablement content including presentations, battle cards, case studies, product collateral, and customer stories
Translate complex product capabilities into clear business value for prospects and customers
Go-To-Market (GTM) Strategy
Lead GTM planning and execution for all product launches, integrations, features, and enhancements
Partner closely with Product and Engineering to understand roadmap priorities and launch readiness requirements
Develop launch plans, adoption campaigns, and customer communication strategies
Drive feature awareness, product adoption, and customer engagement initiatives
Thought Leadership & Webinars
Create whitepapers, reports, videos, customer success stories, and executive presentations
Organize and host webinars end to end: topic, speakers, promotion, and follow-up
Establish the brand as a thought leader in our category
Customer Proof & Social Validation
Create and manage case studies and customer testimonials
Drive G2 reviews and manage presence across review platforms
Build a repeatable engine for sourcing and showcasing customer wins
SEO, AEO & Website Growth
Own organic growth strategy
Own website page content creation: writing and maintaining product pages, landing pages, and other key site content
Improve search visibility through SEO, AEO (Answer Engine Optimization), content optimization, technical SEO collaboration, and AI search optimization
Marketing Operations & Analytics
Establish and manage marketing KPIs and reporting dashboards
Track campaign performance and pipeline contribution
Analyze acquisition funnels, recommend improvements, and report marketing ROI to leadership
Cross-Functional Leadership
Work closely with Product, Engineering, Sales, Customer Success, and Leadership
Act as the central marketing owner for all product initiatives
Ensure alignment between product roadmap, GTM activities, sales enablement, and customer adoption
AI-Powered Marketing
Use AI for content creation, campaign optimization, SEO, research, competitive intelligence, and audience segmentation
Experiment with emerging AI technologies and recommend innovative approaches to product marketing
Hands-on experience with tools such as ChatGPT, Claude, Gemini, Copilot, Perplexity, HubSpot AI, and other AI-powered marketing platforms is highly desirable
Requirements
Experience
4–8 years in Product Marketing, Growth Marketing, or Content Marketing
Mandatory experience in a B2B SaaS company
Proven experience marketing SaaS products with measurable business outcomes
Experience managing product launches and GTM programs
Skills
Strong analytical and data interpretation skills
Excellent written, verbal, and presentation skills
Experience with marketing automation platforms and CRM systems
Ability to operate in a fast-paced, high-growth environment
Preferred Experience
Cloud Commerce, Cloud Marketplaces (Azure, AWS, GCP), or Marketplace enablement
ISV, SaaS platform, subscription management, or FinOps / cloud spend